ARTWORK GUIDELINES

 

 

File Guidelines

High quality, editable PDFs, Photoshop and Illustrator files are preferred, as they are more suitable applications for large format printing. Art time will be charged if files need to be fixed or altered to meet guidelines. When sending files, please be sure to include all support art (fonts, linked images, etc).

These are the File Extensions we Prefer : .pdf, .psd., .ai, .eps

If you are using any Vector Artwork (.ai or .eps) please be sure to create all your “Artwork to Outlines.”
Please note that Illustrator special effects such as glows, transparencies, or drop shadows are not recommended. These effects sometimes have unpredictable results when printing. Photoshop is preferred when using these special effects.

If you are using any Raster Artwork (.psd) please be sure to “Flatten” all your artwork.

Color Specifications & Reductions

Please provide all vector files (Illustrator and InDesign) in CMYK format. Please supply all raster artwork (Photoshop files, jpgs, tiffs) in RGB format for the most accurate color output. Please provide a hard copy proof of the files being printed for color accuracy and a PDF layout for file layout accuracy.

If Pantone colors need to be matched please specify on purchase order or hard copy reference. All critical Pantone colors need
to be called out in the file as solid coated swatches. If multiple Pantone swatches are used in the file, all will be matched to solid coated unless otherwise specified.

Please feel free to submit catalogs, brochures, printed proofs, etc. to use for a color reference. If color matching is required for Photoshop file please provide a layered file. Art time may be charged to correct flattened Photoshop files. If color matching to existing graphics, we will need those back to review. Please contact your sales representative for a case number.

We guarantee color matching on all hard copy proofs, specified Pantone colors and client supplied hard copy proofs. Orders without indication of Pantone colors, supplied hard copy proofs or requested hard copy proofs are not guaranteed for color.

The reproduction of color can be a complicated process. We try to make the process as simple as possible, but there are several variables that can affect how the colors on your display graphics will print.

Even when Pantone colors are used there are some colors that can’t be reproduced within the CMYK color gamut. Our displays also utilize several different types of material that your graphics will be printed on. The type of material can also change the appearance of how colors will look when printed.

The examples below show how colors may appear when converted to CMYK and how they may look when printed on different types of materials.

There are some other variables that can’t be simulated on a computer monitor that can also affect how colors appear. Fabric is slightly translucent and the lighting in-front or in-back of the display can change how colors appear. Vinyl or a Poly material can have a gloss which will slightly reflect light and can create a highlight across the display. The fabric material that our table throws and runners are printed on can have a very slight sparkle in certain light and can make colors appear lighter than they really are.

Resolution

All raster files (either print files or linked files) must be at 100-120 pixels per inch at 100%.

Artwork Templates

Most of our templates have color coded guidelines that show the bleed area, primary area and a 2 inch safe area. Background elements should extend to the full size of the document/artboard, past the final size guideline. Other critical elements such as your logo, complimentary images, and text should be kept within the designated safe area.

See our Sample on how to understand these Artwork Templates below:

Explaining the Difference Between Vector Files and Raster Files

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