Cercone Exteriors
A Perfect 100 AI Visibility Score on a Brand New, Animated Site
Client Overview
Cercone Exteriors is a family owned, owner operated roofing, siding, and decking contractor serving Bethel Park and the greater Pittsburgh region. Run by husband and wife team Dennis and Melissa Cercone, the company is BBB accredited, fully licensed (PA HIC #PA-223310), and backs its work with a 10 year workmanship warranty.
Visit Their WebsiteThe Challenge
Cercone's previous website was static and dated. It presented the business but did nothing to show the quality of the work in motion, had no interactive way to demonstrate project transformations, and was not built for how modern customers and AI search tools find and evaluate contractors. In a competitive Pittsburgh exteriors market, it did not reflect the craftsmanship the owners are known for, and it left visibility on the table with both Google and AI assistants like ChatGPT and Perplexity.
Before vs After
Before: the old site
PageSpeed Performance
AI Search Visibility
After: the new site
PageSpeed Performance
AI Search Visibility
The Solution
Show the Work
Built interactive before and after sliders that let visitors drag to reveal real project transformations across roofing, siding, and decking.
Make It Feel Alive
Engineered animated motion graphics, saw-blade badge iconography, and smooth scroll transitions that make the site dynamic and engaging.
Make It Findable Everywhere
Optimized for both traditional Google SEO and AI search engine agents through structured schema, clean sitemap architecture, and answer-style content.
Execution
Wenning Branding handled the full design, build, and optimization end to end. We built the animated front end and the drag to reveal before and after project sliders, wrote and structured the content for clarity and search, and implemented the complete technical foundation: GeneralContractor and FAQPage schema, an llms.txt file, open AI crawler access, a clean XML sitemap, and answer-style content.
Inside the New Site
Interactive drag to reveal before and after slider
Services section
Recent projects showcase
See the transformation section
Key Results
Perfect 100 AI Visibility Score
Grade A on the AI Visibility Audit. Fully optimized so tools like ChatGPT and Perplexity can find, read, and cite the content with no changes needed.
All AI Readiness Checks Passed
Structured schema, llms.txt, open crawler access, and clear entity formatting verified across every AI search criteria.
96 PageSpeed & 100 SEO
Desktop PageSpeed score of 96 with 100 Accessibility, 100 Best Practices, 100 SEO, and a 3 out of 3 agentic browsing rating.
Interactive & Animated Experience
Interactive before and after project sliders and animated motion graphics that turn a static brochure site into an engaging experience.
Verified Scores
AI Visibility Audit: 100 out of 100, grade A
All 10 AI readiness checks passed
Google PageSpeed desktop: 96 Performance, 100 Accessibility, 100 Best Practices, 100 SEO
Client Impact
"Cercone Exteriors now has a website that matches the quality of their work: modern, animated, and interactive, with a technical foundation that puts them ahead of competitors in both Google and AI search."
Up Next
Life Remembered
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