Murphy’s Tap Room
Stronger, Memorable Brand Presence
Client Overview
Murphy’s Tap Room is a bar and restaurant located in Swissvale, Pennsylvania. The new owners took over the business and wanted to create a refreshed brand identity that honored their Irish heritage, reflected the personality of the pub, and gave the business a more polished and memorable look. The ownership group has Irish roots connected to the mainland, and their family coat of arms included meaningful visual elements such as a castle, sword, skull, clover, and shield. Wenning Branding used those details as inspiration to create a custom logo and brand identity that felt authentic, personal, and appropriate for an Irish tap room.
The Challenge
Murphy’s Tap Room needed more than a generic bar logo. The owners wanted a brand that felt rooted in heritage, local pride, and Irish pub tradition while still being clean enough to use across signage, apparel, menus, glassware, coasters, social media, and promotional materials. The challenge was to take historic family symbolism and turn it into a modern, usable brand identity. The logo needed to feel classic, memorable, and meaningful without becoming too complicated or difficult to reproduce.
The Solution
Custom Logo Design
Created a custom logo from scratch that reflected Murphy’s Tap Room’s Irish heritage, pub atmosphere, and ownership story.
Heritage Inspired Branding
Incorporated meaningful elements from the owners’ Irish coat of arms, including the castle, swords, skull, clover, and shield.
Flexible Logo System
Delivered multiple logo versions, including full color, full color with tagline, and single color options for different production needs.
Hospitality Brand Identity
Created a brand that works across bar signage, apparel, menus, coasters, glassware, social media, and promotional materials.
Local Pub Positioning
Helped Murphy’s Tap Room build a stronger visual identity around Irish tradition, local pride, and a welcoming neighborhood bar experience.
Execution
Wenning Branding began by understanding the story behind Murphy’s Tap Room, the new ownership group, and the Irish heritage they wanted represented in the brand. The design process focused on transforming meaningful coat of arms elements into a logo that could feel authentic, bold, and usable in a modern hospitality setting. The final identity uses a strong shield inspired shape, classic pub typography, Irish green and orange accents, and symbolic elements such as the castle, skull, swords, and clover. Wenning Branding created the logo system in multiple versions so Murphy’s Tap Room could use the brand consistently across signs, apparel, menus, printed materials, promotional products, and digital platforms.
Key Results
Custom Irish Pub Identity
Created a custom brand identity that reflects Murphy’s Tap Room’s Irish heritage and local pub atmosphere.
Heritage Driven Logo Design
Incorporated meaningful coat of arms elements including the castle, swords, skull, clover, and shield.
Flexible Brand System
Delivered full color, tagline, and single color logo versions for multiple real world applications.
Marketing Ready Visual Brand
Built a logo system ready for signage, apparel, menus, coasters, glassware, social media, and promotional products.
Project Visuals
Client Impact
"“Murphy’s Tap Room needed a brand that felt personal, traditional, and ready for a new chapter. Wenning Branding transformed the owners’ Irish heritage and coat of arms inspiration into a polished pub identity that honors their roots while giving the bar a strong visual foundation for signage, apparel, menus, merchandise, and marketing.”"
Up Next
Life Remembered
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