Rural Telecommunications of America, Inc.
Supported RTA’s growth journey leading to Inc. 5000 recognition
Client Overview
Rural Telecommunications of America, Inc. is a fast growing internet and telecommunications provider focused on bringing reliable internet service to rural communities. As the company expanded, they needed more than one off marketing campaigns. They needed a strategic marketing partner who could help guide the brand, create consistent campaigns, support community awareness, generate leads, improve follow up, and provide creative support across digital, print, promotional, trade show, and sponsorship channels.
The Challenge
RTA was growing quickly and needed a marketing partner capable of supporting multiple areas of the business at once. They needed Facebook advertising, local brand awareness, promotional products, trade show materials, sales support assets, NASCAR sponsorship creative, lead nurturing systems, and a more organized way to manage incoming opportunities. Their team also needed a higher level marketing strategy that connected all of these efforts together instead of treating each campaign as a separate project.
The Solution
Fractional CMO Support
Provided strategic marketing direction across campaigns, creative, lead generation, automation, events, sponsorships, and brand growth.
Social Media Advertising
Created and managed targeted Facebook campaigns to promote RTA’s internet services, special offers, local availability, and community presence.
Promotional Products and Trade Show Support
Designed and produced branded swag, booth materials, and promotional products to help RTA stand out at trade shows, community events, and sales opportunities.
NASCAR Sponsorship Creative
Supported RTA’s NASCAR sponsorship presence, including creative campaigns connected to drivers such as Zane Smith and interactive engagement opportunities for fans.
LeadLeaf Automation
Built lead nurturing systems, automated follow ups, and pipeline workflows to help organize new leads and support the sales process.
Brand Awareness and Growth Strategy
Created marketing campaigns designed to increase awareness, build trust, generate interest, and support RTA’s long term growth.
Execution
Wenning Branding worked with RTA as an ongoing strategic marketing partner, helping connect brand strategy, digital advertising, promotional products, sponsorship creative, and lead automation into one cohesive marketing system. The team created Facebook campaigns to promote internet availability and special offers, developed branded materials for trade shows and community events, supported NASCAR related marketing initiatives, and built LeadLeaf automations to help nurture leads and improve pipeline visibility. Instead of focusing on a single campaign, Wenning Branding helped RTA build a more complete marketing engine that supported awareness, lead generation, sales follow up, and brand credibility across multiple channels.
Key Results
Inc. 5000 Growth Support
Helped support the marketing efforts behind RTA’s recognition on the Inc. 5000 list of fastest growing companies.
Fractional CMO Partnership
Provided ongoing marketing leadership across digital ads, brand strategy, promotional products, sponsorships, events, and automation.
Multi Channel Campaign Execution
Connected Facebook ads, trade show materials, NASCAR sponsorship creative, and lead nurturing systems into one cohesive growth strategy.
LeadLeaf Automation
Implemented automated follow up and pipeline workflows to help RTA manage leads more efficiently and improve the sales process.
Brand Visibility Across Multiple Channels
Expanded RTA’s presence through local advertising, community engagement, promotional products, and national sponsorship opportunities.
Project Videos
Client Impact
"RTA needed more than individual marketing pieces. They needed a strategic partner who could help connect advertising, branding, promotional products, sponsorships, events, and lead automation into one growth focused system. Wenning Branding helped support that momentum with fractional CMO leadership, creative execution, and marketing systems built to scale."
Up Next
Max Design: Pre-Show Video Campaigns
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If you need more than a vendor, contact Wenning Branding. We are a strategic marketing partner that supports advertising, brand awareness, promotional products, events, sponsorships, automation, and lead generation under one roof.
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