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Your brand is what makes your business stand out. If you fail to stand out, your business is likely to fail. Branding is essential for your business. But did you know that knowing when to rebrand is just as, if not more important? If you are curious about when the right time to rebrand is, this blog is perfect for you. We will be going through 10 reasons to consider rebranding, so stay tuned!

1. You want to turn your brand into a strong brand:

A strong brand is a brand that stands out among the industry’s competitors. Some strong brands are Nike, Lulu Lemon, and Whole Foods. They are all thought of and associated with the leaders of their respected industries. By creating a strong brand, customers are more likely to choose your product, which leads to more revenue.

2. Your brand may need an overhaul:

People tend to assume that an overhaul is a bad thing. An overhaul can be a very beneficial move for your company. If your brand has become overly complicated or unrecognizable to your consumers, then an overhaul is necessary. See, an overhaul is not necessarily a bad thing! I do not know why rebranding is always negatively seen! It is not!

3. Your brand name may no longer reflect your vision:

Take Google as an example. I bet you did not know that their name used to be Backrub. That name is not fitting for Google! The same thing can happen to your brand. The sooner you realize this, the quicker you can help your brand.

4. Your brand is failing to differentiate from the competition:

Netflix and YouTube have the same color sets, so what did Twitch do to make themselves stand out? They used a purple color set, which allowed them to make a strong visual statement and appear different to the consumer.

5. Your brand moved or expanded:

If your company moved to another state and your brand is not known nationwide, you need to make a splash in the new marketplace.

6. Your brand needs to disassociate from negative perceptions:

If there is turmoil at your company, rebranding may help your public perception. The company will be viewed in a new light. Turn your brand into a brand that consumers want to represent.

7. Your brand is trying to connect with a new audience:

Look at Coca Cola and their rebrand of Diet Coke. They wanted to target millennials, so they introduced a new can design and a plethora of flavors. Since their rebrand, they have seen a boost in sales from millennials. Your company should use Coca Cola as an example and follow in their footsteps.

8. Your brand is launching a new product:

If your company is launching a new product, try creating a unique brand for it. Create a new logo design for the product. Consider even changing the name of the brand for that product. It is a good idea to assign a unique brand to each product your company sells!

9. Your branding is outdated to your company:

A new logo design or name can spark new life into your brand. Make sure the name is not too narrow or literal. Instead, focus on something that will get consumers excited and curious about the product.

10. You have outgrown your brand:

McDonald’s and LA Fitness both did not start assuming they would become national chains. They started off as small local businesses that grew to the point that they had to expand. The brand they started with and the brand they have today are different. The same can happen for your brand!

What to do once you have decided to rebrand:

Make sure your company does not make decisions lightly. When rebranding, your decision will have an impact and will affect how the brand is perceived. If you cannot get leadership to buy-in or build the right internal team, you should reconsider rebranding. Everyone has to buy-in and be on the same page. This will ensure that your rebrand is successful. Lastly, define your goals, create a timeline and stick to your budget,

How we can help:

Here at Wenning Branding, we specialize in many things. We can create social media campaigns, design, and supply fulfillment boxes, and help businesses successfully rebrand!

Complete the form below and let us know how Wenning Branding can help your rebranding needs!

People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!

Customer’s Impression

Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.

Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.

Branding Vision

Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.

As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.

How We Can Help

Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features. A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!

Complete the form below and let us know how Wenning Branding can help your branding needs!

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10 Reasons to Consider Rebranding