rebrand Archives - Wenning Branding

Every year there always seems to be a few trends that blow up. Recently, popular trends have started over social media, so when we found one that didn’t have anything to do with social media, we thought we would cover it. It is called Aroma Putty.

What is Aroma Putty

Aroma Putty is a silly putty that is scented. The putty is a tad more complicated than just good-smelling putty. Anyone can use Aroma Putty. The putty attempts to reach an older demographic. Since toy stores are closed, impulse purchases are at an all-time low. The power of children to influence their parents to purchase something is essentially non-existent. Aroma Putty rebranded to show how it can help kids who had their schools, activities, or summer camps shuttered with stress relief and focus. It can cater to parents by having more adult scents like rosemary, rose flower, and mint.

How has Aroma Putty Grown

Shockingly, Aroma Putty has been able to grow during these challenging times. Small companies that sell Aroma Putty have been able to connect with retailers that they would not have been able to in the past. In the past, there were large conferences held so that companies could sell their product to retailers. Some smaller companies may not have been able to afford the travel needed to attend the Conferences. Now that everything is online, it provides the companies the opportunity to meet the retailers virtually.

A company that has been using these challenging times to its advantage is Crazy Aarons. They have been sending samples to potential buyers, and packages are delivered straight to potential customer’s homes. They do this because it grants an opportunity to get the toy in a child or adult’s hand at a low price. It has worked because when the putty reaches potential customers, they fall in love with it and see all the potential benefits mentioned above.

Product Highlight: Crayola Relaxation Aroma Putty

Crayola’s Aroma Putty use is as a fidgeting and relaxation gift. By squishing and stretching the putty, it releases the soothing scents. The scents from the putty; simultaneously invigorating and calming your senses. The putty helps to satisfy the need to knead or fidget. Besides providing aromatherapy, why else is this product a good purchase? The putty is also safe, non-toxic, and doesn’t leave residue on hands. The product is good to keep in mind if you are buying the putty for young kids. The putty also comes in a reusable and portable package. Lastly, the putty comes in many different scents. Some of those scents are lavender, frankincense, clove, coconut, tea tree, chamomile, lemongrass, orange, spiced apple, eucalyptus, peppermint, and cinnamon.

Aroma Putty has become such a success because it is more than just a toy. It has been able to provide health benefits to people everywhere, no matter the age. Will aroma putty be successful in the long run, or is it just a trend that will die out? I am not sure, but if I had to guess, I think it will stick around for a while!

Your brand is what makes your business stand out. If you fail to stand out, your business is likely to fail. Branding is essential for your business. But did you know that knowing when to rebrand is just as, if not more important? If you are curious about when the right time to rebrand is, this blog is perfect for you. We will be going through 10 reasons to consider rebranding, so stay tuned!

1. You want to turn your brand into a strong brand:

A strong brand is a brand that stands out among the industry’s competitors. Some strong brands are Nike, Lulu Lemon, and Whole Foods. They are all thought of and associated with the leaders of their respected industries. By creating a strong brand, customers are more likely to choose your product, which leads to more revenue.

2. Your brand may need an overhaul:

People tend to assume that an overhaul is a bad thing. An overhaul can be a very beneficial move for your company. If your brand has become overly complicated or unrecognizable to your consumers, then an overhaul is necessary. See, an overhaul is not necessarily a bad thing! I do not know why rebranding is always negatively seen! It is not!

3. Your brand name may no longer reflect your vision:

Take Google as an example. I bet you did not know that their name used to be Backrub. That name is not fitting for Google! The same thing can happen to your brand. The sooner you realize this, the quicker you can help your brand.

4. Your brand is failing to differentiate from the competition:

Netflix and YouTube have the same color sets, so what did Twitch do to make themselves stand out? They used a purple color set, which allowed them to make a strong visual statement and appear different to the consumer.

5. Your brand moved or expanded:

If your company moved to another state and your brand is not known nationwide, you need to make a splash in the new marketplace.

6. Your brand needs to disassociate from negative perceptions:

If there is turmoil at your company, rebranding may help your public perception. The company will be viewed in a new light. Turn your brand into a brand that consumers want to represent.

7. Your brand is trying to connect with a new audience:

Look at Coca Cola and their rebrand of Diet Coke. They wanted to target millennials, so they introduced a new can design and a plethora of flavors. Since their rebrand, they have seen a boost in sales from millennials. Your company should use Coca Cola as an example and follow in their footsteps.

8. Your brand is launching a new product:

If your company is launching a new product, try creating a unique brand for it. Create a new logo design for the product. Consider even changing the name of the brand for that product. It is a good idea to assign a unique brand to each product your company sells!

9. Your branding is outdated to your company:

A new logo design or name can spark new life into your brand. Make sure the name is not too narrow or literal. Instead, focus on something that will get consumers excited and curious about the product.

10. You have outgrown your brand:

McDonald’s and LA Fitness both did not start assuming they would become national chains. They started off as small local businesses that grew to the point that they had to expand. The brand they started with and the brand they have today are different. The same can happen for your brand!

What to do once you have decided to rebrand:

Make sure your company does not make decisions lightly. When rebranding, your decision will have an impact and will affect how the brand is perceived. If you cannot get leadership to buy-in or build the right internal team, you should reconsider rebranding. Everyone has to buy-in and be on the same page. This will ensure that your rebrand is successful. Lastly, define your goals, create a timeline and stick to your budget,

How we can help:

Here at Wenning Branding, we specialize in many things. We can create social media campaigns, design, and supply fulfillment boxes, and help businesses successfully rebrand!

Complete the form below and let us know how Wenning Branding can help your rebranding needs!

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10 Reasons to Consider Rebranding