Advertising is an integral tool for any companies’ success. It helps expand your company’s reach and can help bring in new customers if done correctly. If done wrong, advertising can turn people off from your brand. It’s very important to know when to start advertising.
How Advertising can Help
Advertising can do many things for your company. It can help you reach a more precise audience as there are many tools that can help your company. It can also help your company go viral. Virilization is one of the most effective ways to get your company out there. It can help your company reach people that wouldn’t traditionally be in your demographics. Lastly, it can help you engage with your customers more. All of these are ways to help your company grow and expand through advertising.
What are you acquiring?
First, you need to know what you are acquiring. You are acquiring paid acquisition, which can mean a lot of things. It can mean search optimization or lead generation. You can also be paying to acquire direct sales, email addresses, and conversion of visitors. Because of all the different types of acquisitions, you need to be clear on what you want to acquire.
It can be tricky since some acquisitions make more sense for different companies. To determine what makes the most sense, your company needs to answer a few questions. What is in your vertical? Does it work with the team you have? What types of customers are you trying to attract? Once you answer these questions, you will have a better idea of what advertising you should be targeting.
Am I ready to invest?
There are three questions you need to answer before you will know you are ready to invest. Do you have a clear picture of how you will monetize the traffic I acquire? Do you have enough budget to buy enough traffic to know if it is converting into your main objective? Do you have the expertise needed to run your campaign? If the answer to one of these questions is no, you should consider waiting to advertise. But if you can answer all of these questions, you are ready to start your advertising campaign!
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Covid-19 has affected and changed the world as we know it. Many people’s entire lifestyle has changed. Due to the pandemic, people have started to use social media much more. Social media has emerged and become more prominent in everyday life. Because of this, some people have found great success over the last year.
Dave Portnoy
Dave Portnoy is the owner of Barstool Sports. He has already been extremely successful. During the pandemic, Portnoy was able to take his name from being just known in the high school and college community to becoming a household name. My parents, who are both over 50 and aren’t active on social media, even know who he is! Portnoy has been doing “One bite, everybody knows the rule” for years. This segment is where he goes to the best-ranked pizza places and tries and rates their pizza. Portnoy has also been donating thousands of dollars to small businesses that have suffered during the pandemic. Portnoy continues to expand his fanbase by investing in new ventures like NASCAR and day trading. Portnoy has been getting positive attention everywhere. I’m sure this won’t be the last time we hear of him.
Jake Paul
Not everyone on this list has gained popularity for the right reasons. Jake Paul is one of those people. He built his reputation off of controversy. Whether it was on Vine, posting questionable videos on YouTube, or taking shots at professional boxers like Nate Diaz and Conor McGregor. While all of this was happening, he decided to become a professional boxer. In his debut, he knocked out Nate Robinson, a former NBA player. His next fight is against a former MMA fighter, Ben Askren. I think most of the world (that cares) is rooting to see Askren knock Jake Paul out. It is crazy to see someone become so famous and prominent by being so disliked. People hate him so much that they like him. It is insane!
Dixie and Charli D’Amelio
Dixie and Charli saw a rise in popularity over the last year. Both of them are TikTok stars and two of the most famous teen celebrities in the world. They rank number 2 and 3 on the list of top-earning TikTokers. Their rise to fame has earned them sponsorship deals with Hollister and Morphe cosmetics. Charli also has a drink named after her at Dunkin! Not only this, but brands are head over heels for them. Record labels have offered to pay for them to dance to their artists’ latest hits. Also, brands have asked them to endorse their products as well celebrities have invited them to collaborate. All of their fame has earned them their own Hulu 8-episode mini-series.
Joe Rogan
It seems like Joe Rogan has been around forever. His rise to fame started in 2001 when he was the host of the show Fear Factor. Since then, he has become one of the voices behind the UFC. If you tune into any UFC event, you will surely hear Joe Rogan commentating the fight. What has taken him over the top in popularity is that he is the host of The Joe Rogan Experience podcast. This podcast is currently one of the most popular podcasts. He talks with A-list celebrities about pop culture, current events, and anything else you could imagine. Some of the people that have been on the show are Mike Tyson, Elon Musk, Lance Armstrong, Bill Burr, and Bob Lazar. The wild thing is, Joe Rogan is going to continue getting more and more popular.
Taylor Swift
Yes, I know Taylor has been famous forever! She completely upped her game in 2020. In 2019 Taylor lost the rights to her music. So last year, she decided to release two new albums, Folklore and Evermore. Both of these albums were received beautifully and produced many top hits. The best part of this is that Taylor might gain even more buzz. Taylor has said that she has started re-recording all of her music, so she has the right to release the music under her name.
She has also gained more followers over her social media platforms in the last year. Don’t be shocked if her popularity continues to skyrocket over the next couple of years.
Social Media’s Power
As you can see from the above, social media is extremely powerful and influential. All of these people and many others have seen their popularity rise due to social media. This where Wenning Branding can help your company. We can’t promise that you will become like Dixie and Charli D’Amelio and have millions of followers. We can promise is that we can help your company expand its social media presence and gain more followers!
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People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!
Customer’s Impression
Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.
Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.
Branding Vision
Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.
As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.
How We Can Help
Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features. A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!
Complete the form below and let us know how Wenning Branding can help your branding needs!
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Fulfillment can mean different things to different brands. To us at Wenning Branding fulfillment is branded promotional products in custom printed boxes gifted to your staff or members. Our fulfillment boxes provide customers with an exciting gift or experience. But what else can fulfillment do for your brand?
1. Fulfillment can increase customer loyalty
Customers fuel your business. Gaining loyal customers is an integral part of having a successful business. There are only a finite number of chances to impress customers. By giving out a fulfillment box, you can offer a sample of what your company has to offer.
2. Fulfillment can help bring in repeat sales
If your new customer receives a fulfillment box, your brand is already exceeding that customer’s expectation of your brand. Your brand is now associated with a feeling of happiness and appreciation. The customer is now motivated to come to your gym or purchase your product again. You have now created better customer service in the eyes of your consumers. Customers are more likely to make repeat purchases from a brand that offers an excellent customer experience. Now that your brand creates these unique experiences, you can expect a spike in repeat sales!
3. Fulfillment will help build brand identity
Not only will word of mouth referrals increase, but your brand presence will expand as well. You might be asking how? As a business student, I learned that a brand could reach a new target market if your brand’s name is on something. For example, a person wears a shirt that your brand gave away. Any person that sees this shirt is now a part of the marketing campaign. Because of this, fulfillment boxes will help maximize visibility for your brand. As well branded, gift-like packaging makes a brand seem more upscale because to the consumer. As a result, it provides value and elevates your brand’s image in a favorable light.
4. Fulfillment can increase customer satisfaction
When customers have encouraging first experiences, there is a greater chance of turning them into loyal customers. Loyal customers are more likely to recommend you to friends and family. If your brand makes the customer satisfied, then they are more likely to invest in your company. The fulfillment boxes we create will make your customer feel instantly gratified and satisfied.
5. Fulfillment allows your brand to maximize customization
Fulfillment boxes create personalization for your brand. You can put whatever you want in them. For example, a gym might put a shake bottle, a shirt, and a sweat towel in the box. As well, every box can be different. You can customize specific items for your customers. Personalization allows you to build a connection and bond with your customers. These bonds can lead to some of the other ways we talked about how fulfillment can boost your brand. The possibilities are endless and allow your brand to stand out from competitors!
How We Can Help
Fulfillment can boost your brand in many ways. Whether it is increasing repeat sales or building your brand’s identity, the potential benefits are endless. If you choose to work with Wenning Branding for your future fulfillment needs, we will work on the things that keep your company growing!
Fill out the form below and let us know how Wenning Branding can help with your fulfillment needs!
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