Tag Archive for: improvements

Why Does Branding Exist?

People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!        

Smile

Customer’s Impression

Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.

Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.

Vision

Branding Vision

Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.

As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.

How We Can Help

help

Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features.  A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!

Complete the form below and let us know how Wenning Branding can help your branding needs!

5 Ways Fulfillment Can Boost Your Brand

Fulfillment can mean different things to different brands. To us at Wenning Branding fulfillment is branded promotional products in custom printed boxes gifted to your staff or members. Our fulfillment boxes provide customers with an exciting gift or experience. But what else can fulfillment do for your brand?

Customer Loyalty

1. Fulfillment can increase customer loyalty

Customers fuel your business. Gaining loyal customers is an integral part of having a successful business. There are only a finite number of chances to impress customers. By giving out a fulfillment box, you can offer a sample of what your company has to offer.

Money

2. Fulfillment can help bring in repeat sales

If your new customer receives a fulfillment box, your brand is already exceeding that customer’s expectation of your brand. Your brand is now associated with a feeling of happiness and appreciation. The customer is now motivated to come to your gym or purchase your product again. You have now created better customer service in the eyes of your consumers. Customers are more likely to make repeat purchases from a brand that offers an excellent customer experience. Now that your brand creates these unique experiences, you can expect a spike in repeat sales!

Brand Identity

3. Fulfillment will help build brand identity

Not only will word of mouth referrals increase, but your brand presence will expand as well. You might be asking how? As a business student, I learned that a brand could reach a new target market if your brand’s name is on something. For example, a person wears a shirt that your brand gave away. Any person that sees this shirt is now a part of the marketing campaign. Because of this, fulfillment boxes will help maximize visibility for your brand. As well branded, gift-like packaging makes a brand seem more upscale because to the consumer. As a result, it provides value and elevates your brand’s image in a favorable light.

Customer Satisfaction

4. Fulfillment can increase customer satisfaction

When customers have encouraging first experiences, there is a greater chance of turning them into loyal customers. Loyal customers are more likely to recommend you to friends and family. If your brand makes the customer satisfied, then they are more likely to invest in your company. The fulfillment boxes we create will make your customer feel instantly gratified and satisfied.

Customization

5. Fulfillment allows your brand to maximize customization

Fulfillment boxes create personalization for your brand. You can put whatever you want in them. For example, a gym might put a shake bottle, a shirt, and a sweat towel in the box. As well, every box can be different. You can customize specific items for your customers. Personalization allows you to build a connection and bond with your customers. These bonds can lead to some of the other ways we talked about how fulfillment can boost your brand. The possibilities are endless and allow your brand to stand out from competitors!

Wenning Branding Fulfillment

How We Can Help

Fulfillment can boost your brand in many ways. Whether it is increasing repeat sales or building your brand’s identity, the potential benefits are endless. If you choose to work with Wenning Branding for your future fulfillment needs, we will work on the things that keep your company growing!

Fill out the form below and let us know how Wenning Branding can help with your fulfillment needs!