Top 3 Small Business Saturday Promotion Ideas

It’s November and, that means Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal for your small business!

This week we are counting down our top 3 small business Saturday promotional ideas from 2021.

Discounts and Deals

Your customers are going to be expecting some kind of discount or deal. So, give the people what they want! Crunch the numbers and find out which one is right for your small business. Twenty percent off, a buy one get one deal, and larger discounts when you bundle or buy more are just a few of the endless possibilities you can offer.


A great way to get your customers excited for all of the holiday deals and discounts you are offering is to create an event around the shopping season. Decorating your store, playing festive music, and incorporating games and activities into your space will make their shopping experience a memorable one. Pro-Tip: hand out gift cards or free branded products as a reward for the games!

Free Gifts

This past year has seen an unprecedented spike in online shopping. If you are wondering how to get people in the door this holiday season, feature a free giveaway to your in-person shoppers! This offers a great incentive to your customers to come in and is a great chance for you to hand out some branded items like t-shirts, toys, holiday gear, and more! This will get customers in and boost your brand awareness.

For more small business tips, check out our blog every Monday this month where we are going to help you get your team ready for the holiday season.