Take Charge During the Christmas Shopping Season

We have two weeks until Christmas! That means businesses everywhere are about to get a stream of last-minute shopping orders. While more orders and new customers are always welcome, this time of year can be overwhelming, especially for small businesses. So what is the best way to not only deal with the holiday rush but take advantage of it to benefit your business?

Promotions For Early Shoppers

The best way to get shoppers in the door and on your website is through deals! Think outside of the box! If you want to break up the crowds, offer promotions that run only for the week before Christmas. That way, you will be able to set out specific deals for early-bird shoppers.  This is a great way to ensure that you do not overwhelm your business the week of Christmas. BOGO deals and percents off individual services or whole shopping carts are perfect for this time of year!

Fulfillment

With a higher volume of orders, the closer we get to the holidays, there is always a concern about fulfillment. Make sure to keep your inventory stocked up for the season and well managed. This means getting the logistics of your delivery service and your customer relations department are in order and ready for the rush.

Use Your Social Media Platforms

A great way to incorporate the previous tips into your holiday plan is to include them on your social media platforms. Advertise your promotions on your profiles. Issue updates on your fulfillment process. Your social media accounts are a great resource so use them!

To effectively take advantage of the holiday shopping season, you need to get your business ahead of the rush and keep organized all the way through it. 

What To Do After Black Friday

This year’s biggest weekend for holiday shopping is in the books! Black Friday, Small Business Saturday, and Cyber Monday are over, and now it is back to business as usual. If you followed our tips all this month, you have a solid set of new clients and have reached many new customers. But you might be asking yourself: now what do you do? 

Follow Up Communication

The key to building lasting relationships with the clients and customers that you got this weekend is to follow up with them! Keep in regular contact with them. There are tons of ways to go about this. Take the emails that you gathered and put together and put out an email blast. Follow up with the people that have ordered from you or booked your service directly with information on timelines or just a quick “thank you.” Get active on social media with daily posts! Whichever method you choose, make sure to show your appreciation to your clientele. 

Focus On Fulfillment

This year has seen some of the most struggles, especially for small businesses, in terms of fulfillment ability. More and more people prefer ordering their holiday gifts and booking services online. But there are worker shortages and limited supply runs. This season there is a higher demand than there are supplies to fill it. 

So, focus your efforts on your fulfillment process. Delays are bound to happen, and there is only so much you can do about it. Make sure that you are setting realistic expectations for your company from the beginning. When issues come up that are out of your control, the best course of action is to communicate with your clientele. This will give your customers and clients more confidence in your capabilities.

The Bottom Line

The best way to build relationships with new clients that you connected with over this weekend is by communicating, fulfilling promises effectively, and setting reasonable expectations.

How To Deal With Holiday Hiccups

Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

Top 3 Small Business Saturday Promotion Ideas

Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

Create Your Marketing Plan for the Holiday Season

This whole month, we are going over our best tips and tricks to help your small business make the most of this holiday season.

How To Incorporate Social Media Into Your Trade Show

One way to enhance your trade show game is to incorporate social media into your plan! But, if you’re just starting out or if you’re unfamiliar with how to effectively use social media that can seem overwhelming. That’s why this week, we’re breaking down the best ways to incorporate social media into your trade show from start to finish!

Incorporate Social Media Before The Event

Firstly, you should be consistently utilizing social media before the event. Combining social media ads along with your usual marketing plan will help you to reach a wider audience. And you don’t have to stop at simple awareness ads. Posting about a crazy, cool offer a week or two before will get people interested in you and keep your brand fresh in their heads.

What To Do While You’re There

Next, you should be utilizing social media during the event. Always remember that with social media, consistency is key! Posting and updating live during your trade show keeps people in the know. This will help raise awareness about your booth and giveaways. It will also get your information out there to people who weren’t able to make it.

Have fun with it and engage with your visitors! Have a custom geo-filter on Snapchat, which you can buy for a small area and get people to post on a snap map or local snap story, which everyone can see. A great idea is to make it a contest or game somehow about getting people to take a pic of something with the filter and win a prize!

What To Do After

Then afterward, all ways do follow up! Retarget ads with a limited offer (X% off if you book/buy in the next two weeks, the more you buy, the better the deal is, etc.). That combined with a good performance at the show will get people to stick with you and your brand. Get creative and have fun, and your visitors will remember your booth.

Take a look at our website!

https://wenningbranding.com 

Follow us!

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Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

How To Utilize Video Properly

Are You Utilizing Video Properly?

Is your online marketing plan stuck in static images and text posts?  Do you have videos already in your arsenal but aren’t satisfied with how they look?  This is a major hurdle to jump if your company doesn’t already have an in house video editor.  Figuring out the language of videos and what types of videos work best on which medium is a full time job in and of itself.  A more convenient way to reinvigorate your marketing plan with well made videos is to go through our tried and trusted video editing service Videotter! 

But why do you even need videos in your marketing plan? Why aren’t static images and texts enough.

 

Why Utilize Videos Anyways?

Human’s eyes are naturally more attracted to movement.  So, biologically, video captures your potential customers eyes better than static images.  The more attention grabbing the video,  the more engagement your brand gets overall!

“But I Already Have Static Ads, Why Should I Add Videos?”

You might be thinking to yourself that sure, you get it video is important.  But is it really THAT much better than regular images?  Statistically, video posts are more likely to increase engagement and clicks than static images or text. So unless you want your online engagement to flat line, get with videos!

So, now that you know how video’s will transform your marketing and social media presence, where do you go from here?  Editing videos is hard.  Trying to make engaging video content takes a lot of skill and time to master.  So save yourself your valuable time (and the head ache of teaching yourself new software) and sign up for our video editing service Videotter!

Find out more about how you can transform your online presence at www.videotter.com

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

How to Build a Digital Presence

What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.

Create an Online Website

            If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.

Start Using Social Media

            Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.

Participate on Online Question-Answer Sites

            Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.

How to build a digital presence

Start Advertising Digitally

            Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.

            In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!

Barstool Sports Emergence

            By now, whether it is through our previous blogs or your knowledge, you are probably aware of Barstool Sports. Barstool was not always the powerhouse they are today. The point of this blog is to teach you about Barstool’s history and show you how they became a cult favorite over the last few years.

Barstool’s History

Sportsbook

            Barstool started in the basement of Dave Portnoy’s parents’ house in Milton, Massachusetts. Barstool originally was a hardcore sport, gambling, and fantasy football newspaper. The first issue released on August 27, 2003, and Portnoy had homeless people hand the papers out in public transport stations in Boston. In 2007, barstoolsports.com opened to the public, and the brand started to take off. People started talking about Barstool more, and they continued to grow through word-of-mouth. People loved the content and would share it with their friends. Growing in popularity helped them move to the next stage of their business in 2010, where they would host parties at Universities around the country.

           From 2010-2015 nothing major was happening at Barstool. They were growing their social media presence tremendously while still hosting parties and running their website. In 2016, Barstool company changed. Portnoy relocated the company to New York City. He then sold a 51% stake of the company to The Chernin Group. After this, Barstool Sports hired Ericka Nardini to become the new CEO. This move helped the company convert to a more lifestyle feel while including what the company was founded upon, sports and gambling. In August of 2020, Barstool sold 36% of the company to Penn National Gaming. The value of Barstool was 450 million dollars at the time of the sale. Now in March of 2021, Barstool is valued closer to 4.5 billion dollars. The increase in value is because Barstool owns a sportsbook now. Dave Portnoy has made many people very wealthy, and it is exciting to see where he will take the company in the future.

What Makes Barstool Successful

Pardon My Take

            Barstool has been so successful because it has found a way to target all demographics. They want to make people laugh and have done so by making everything they talk about satirical. They have done a great job of this through their social media pages, podcasts, and unique clothing line. One of the creative things they have done to gain popularity is One Bite Everyone knows the Rules, a series hosted by Portnoy. He goes around the country trying the best-recommended pizzas and rating them. His rating has become the gold standard when considering good pizza. If the pizza has a rating is above a 7, that means that it is GOOD. Barstool also hosts a ton of popular podcasts. Some of the most well-known podcasts are Chicks in the Office, Call Her Daddy, Pardon my Take, and Bussin with the Boys. The podcasts cover everything from sports to dating advice, which helps them connect with such a vast audience. They also have made the term “Saturdays are for the boys” extremely popular and profitable. This term has also had spin-offs like “Saturdays are for the girls.” Essentially, they created a mainstream and profitable meme. Besides all of this, they also host Rough and Rowdy, which are amateur boxing matches. They have even gotten involved in stocks and investment advice over the pandemic. Barstool has had great success because of the wide variety of industries they involve themselves in. Their portfolio has helped them create their cult following, which will help them be even more successful.

The Podcast Explosion

            Many of you have probably heard of podcasts, but do you know what they are? Podcasts are digital audio files made available on the internet for downloading to a computer or mobile device. Typically, they are available as a series, where new installments can be received automatically by subscribers. Podcasts have blown up over the last few years. Podcasts have become a mainstream, accessible, and easily digestible way to engage with stories and ideas. In this blog, we will be discussing all things podcasts. We will talk about why we listen to some of the best podcasts out there.

Statistics

Podcast 1

            Within the last three years, podcast listeners have grown 37.5%. 43% of people in the US listen to podcasts, with 75% of Americans being familiar with podcasts. On average, people who listen to podcasts listen to about 6 of them per week. So, who makes up the active listeners of podcasts? 44% of listeners are millennials, while Gen X makes up 33% of listeners, Baby Boomers make up 16%, and Gen Z makes up 7% of listeners. Lastly, males listen to podcasts slightly more than females. Out of all active listeners, 56% are male, and 44% are female.

Why We Listen

Podcast 2

            It has become easy to access podcasts daily. The podcast boom’s cause is three things; the ubiquity of smartphones, time spent in transit, and online music services. It is easier to multitask to podcasts than any other medium, bringing a dose of productivity to any part of your daily routine. Podcasts attribute to the brain-stimulating and addictive effects of audio learning. Another reason that podcasts are so popular is that it is unlike radio. Podcasts are listened to as much at home as when out and about. It has become mainstream to listen to while doing household chores, cooking, working out, and many other activities. Lastly, there is a podcast for everything. No matter your interests, you will be able to find a podcast perfect for you.

Popular Podcasts

Podcast 3

            I wanted to share with you some of the most popular podcasts and podcast genres. Comedy is the most popular genre, with 2 Dope Queens, The Joe Rogan Experience, and WTF hosted by Marc Maron being the most successful. The next biggest genre is education. The top podcasts in this genre are TED Radio Hour, Freakanomics Radio, and Radiolab. News is a big genre with The Daily, Up First NPR, and Serial leading the way. Then we have my favorite genre, sports! Pardon My Take (my favorite), Fantasy Focus Football, and 30 for 30 ESPN are some of the most popular podcasts out there. Lastly, gaming is a hugely successful genre. Game Scoop, Giant Bombcast, and Fireteam Chat are some of the most well-known in the genre. I could go on and on about podcast genres, but we would be here for days.

What is to Come?

Spotify

            Podcasts are going to continue growing in popularity. The percentage of people who actively listen to podcasts has increased significantly in the last three years. It hasn’t only been growing with millennials but in people 55+, which increased by 29% last year. Podcasts have become popular on all music streaming platforms. For example, Spotify spent over 400 million dollars on podcasted-related acquisitions. Spotify is only the beginning. As podcasts become more popular, more large purchases will take place. If you haven’t already, I highly recommend you start to listen to them!

5 Emerging People on Social Media

Covid-19 has affected and changed the world as we know it. Many people’s entire lifestyle has changed. Due to the pandemic, people have started to use social media much more. Social media has emerged and become more prominent in everyday life. Because of this, some people have found great success over the last year. 

Portnoy

Dave Portnoy 

Dave Portnoy is the owner of Barstool Sports. He has already been extremely successful. During the pandemic, Portnoy was able to take his name from being just known in the high school and college community to becoming a household name. My parents, who are both over 50 and aren’t active on social media, even know who he is! Portnoy has been doing “One bite, everybody knows the rule” for years. This segment is where he goes to the best-ranked pizza places and tries and rates their pizza. Portnoy has also been donating thousands of dollars to small businesses that have suffered during the pandemic. Portnoy continues to expand his fanbase by investing in new ventures like NASCAR and day trading. Portnoy has been getting positive attention everywhere. I’m sure this won’t be the last time we hear of him. 

Jake Paul

Jake Paul 

Not everyone on this list has gained popularity for the right reasons. Jake Paul is one of those people. He built his reputation off of controversy. Whether it was on Vine, posting questionable videos on YouTube, or taking shots at professional boxers like Nate Diaz and Conor McGregor. While all of this was happening, he decided to become a professional boxer. In his debut, he knocked out Nate Robinson, a former NBA player. His next fight is against a former MMA fighter, Ben Askren. I think most of the world (that cares) is rooting to see Askren knock Jake Paul out. It is crazy to see someone become so famous and prominent by being so disliked. People hate him so much that they like him. It is insane! 

D'Amelio

Dixie and Charli D’Amelio 

Dixie and Charli saw a rise in popularity over the last year. Both of them are TikTok stars and two of the most famous teen celebrities in the world. They rank number 2 and 3 on the list of top-earning TikTokers. Their rise to fame has earned them sponsorship deals with Hollister and Morphe cosmetics. Charli also has a drink named after her at Dunkin! Not only this, but brands are head over heels for them. Record labels have offered to pay for them to dance to their artists’ latest hits. Also, brands have asked them to endorse their products as well celebrities have invited them to collaborate. All of their fame has earned them their own Hulu 8-episode mini-series. 

Joe Rogan

Joe Rogan 

It seems like Joe Rogan has been around forever. His rise to fame started in 2001 when he was the host of the show Fear Factor. Since then, he has become one of the voices behind the UFC. If you tune into any UFC event, you will surely hear Joe Rogan commentating the fight. What has taken him over the top in popularity is that he is the host of The Joe Rogan Experience podcast. This podcast is currently one of the most popular podcasts. He talks with A-list celebrities about pop culture, current events, and anything else you could imagine. Some of the people that have been on the show are Mike Tyson, Elon Musk, Lance Armstrong, Bill Burr, and Bob Lazar. The wild thing is, Joe Rogan is going to continue getting more and more popular. 

Taylor Swift

Taylor Swift 

Yes, I know Taylor has been famous forever! She completely upped her game in 2020. In 2019 Taylor lost the rights to her music. So last year, she decided to release two new albums, Folklore and Evermore. Both of these albums were received beautifully and produced many top hits. The best part of this is that Taylor might gain even more buzz. Taylor has said that she has started re-recording all of her music, so she has the right to release the music under her name. 

She has also gained more followers over her social media platforms in the last year. Don’t be shocked if her popularity continues to skyrocket over the next couple of years. 

Social Media’s Power 

As you can see from the above, social media is extremely powerful and influential. All of these people and many others have seen their popularity rise due to social media. This where Wenning Branding can help your company. We can’t promise that you will become like Dixie and Charli D’Amelio and have millions of followers. We can promise is that we can help your company expand its social media presence and gain more followers!