benefits Archives - Wenning Branding

Virtual event giveaways, also known as virtual event swag, have always been relevant to businesses. Today, due to Covid, virtual events play an even bigger role. They help to build the customer-to-brand relationship. Giveaways, gifts, or swag are a fun, exciting part of most events and something that attendees look forward too.

Why have Virtual Event Giveaways

First and foremost, virtual event giveaways boost engagement and amps up the digital event experience. During Covid, it helped make things feel a little more normal and made the event more personal, like an event in person would have. The giveaway also strengthens the relationship between companies and attendees. Lastly, the giveaway extends the life of the event for potentially years. For example, if a company gives away a t-shirt and the attendees wear it for years, then the company is still receiving free advertising. Other giveaways could be gift cards, online classes/memberships, free digital tools, and charitable donations that connect good vibes with the brand.

How to Share Virtual Event Giveaway Items

There are many ways to get your giveaway into the attendees’ hands. The first thing you can do is send participants a gift box upon registration. This guarantees that the attendees receive the giveaway before the event. You could also send the giveaway after the event as a thank you for participating and being a part of the brand’s community. Another great way is through games. Games provide the participants a chance to win a prize. It also allows a fun game to take place during the event.

Benefits of Virtual Events/Giveaways

The world will hopefully be going back to normal soon, but there are still benefits to keeping virtual events. Some of the benefits of virtual events are that they are eco-friendly, they are easy to personalize, and they can take place at any time or date. These benefits will keep virtual events relevant for years to come.

Great giveaways for any event can be subscription boxes. At Wenning Branding we specialize in making fulfillment and subscription boxes for companies. You can use these as a giveaway for events or as a thank you to loyal customers. Reach out to us if you need subscription boxes!

Every year there always seems to be a few trends that blow up. Recently, popular trends have started over social media, so when we found one that didn’t have anything to do with social media, we thought we would cover it. It is called Aroma Putty.

What is Aroma Putty

Aroma Putty is a silly putty that is scented. The putty is a tad more complicated than just good-smelling putty. Anyone can use Aroma Putty. The putty attempts to reach an older demographic. Since toy stores are closed, impulse purchases are at an all-time low. The power of children to influence their parents to purchase something is essentially non-existent. Aroma Putty rebranded to show how it can help kids who had their schools, activities, or summer camps shuttered with stress relief and focus. It can cater to parents by having more adult scents like rosemary, rose flower, and mint.

How has Aroma Putty Grown

Shockingly, Aroma Putty has been able to grow during these challenging times. Small companies that sell Aroma Putty have been able to connect with retailers that they would not have been able to in the past. In the past, there were large conferences held so that companies could sell their product to retailers. Some smaller companies may not have been able to afford the travel needed to attend the Conferences. Now that everything is online, it provides the companies the opportunity to meet the retailers virtually.

A company that has been using these challenging times to its advantage is Crazy Aarons. They have been sending samples to potential buyers, and packages are delivered straight to potential customer’s homes. They do this because it grants an opportunity to get the toy in a child or adult’s hand at a low price. It has worked because when the putty reaches potential customers, they fall in love with it and see all the potential benefits mentioned above.

Product Highlight: Crayola Relaxation Aroma Putty

Crayola’s Aroma Putty use is as a fidgeting and relaxation gift. By squishing and stretching the putty, it releases the soothing scents. The scents from the putty; simultaneously invigorating and calming your senses. The putty helps to satisfy the need to knead or fidget. Besides providing aromatherapy, why else is this product a good purchase? The putty is also safe, non-toxic, and doesn’t leave residue on hands. The product is good to keep in mind if you are buying the putty for young kids. The putty also comes in a reusable and portable package. Lastly, the putty comes in many different scents. Some of those scents are lavender, frankincense, clove, coconut, tea tree, chamomile, lemongrass, orange, spiced apple, eucalyptus, peppermint, and cinnamon.

Aroma Putty has become such a success because it is more than just a toy. It has been able to provide health benefits to people everywhere, no matter the age. Will aroma putty be successful in the long run, or is it just a trend that will die out? I am not sure, but if I had to guess, I think it will stick around for a while!

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