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How to Build a Digital Presence

in Advertising, Branding, Digital Presence, Social Media

What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.

Create an Online Website

If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.

Start Using Social Media

Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.

Participate on Online Question-Answer Sites

Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.

Start Advertising Digitally

Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.

In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!

5 Emerging People on Social Media

in Recent News, Social Media

Covid-19 has affected and changed the world as we know it. Many people’s entire lifestyle has changed. Due to the pandemic, people have started to use social media much more. Social media has emerged and become more prominent in everyday life. Because of this, some people have found great success over the last year.

Dave Portnoy

Dave Portnoy is the owner of Barstool Sports. He has already been extremely successful. During the pandemic, Portnoy was able to take his name from being just known in the high school and college community to becoming a household name. My parents, who are both over 50 and aren’t active on social media, even know who he is! Portnoy has been doing “One bite, everybody knows the rule” for years. This segment is where he goes to the best-ranked pizza places and tries and rates their pizza. Portnoy has also been donating thousands of dollars to small businesses that have suffered during the pandemic. Portnoy continues to expand his fanbase by investing in new ventures like NASCAR and day trading. Portnoy has been getting positive attention everywhere. I’m sure this won’t be the last time we hear of him.

Jake Paul

Not everyone on this list has gained popularity for the right reasons. Jake Paul is one of those people. He built his reputation off of controversy. Whether it was on Vine, posting questionable videos on YouTube, or taking shots at professional boxers like Nate Diaz and Conor McGregor. While all of this was happening, he decided to become a professional boxer. In his debut, he knocked out Nate Robinson, a former NBA player. His next fight is against a former MMA fighter, Ben Askren. I think most of the world (that cares) is rooting to see Askren knock Jake Paul out. It is crazy to see someone become so famous and prominent by being so disliked. People hate him so much that they like him. It is insane!

Dixie and Charli D’Amelio

Dixie and Charli saw a rise in popularity over the last year. Both of them are TikTok stars and two of the most famous teen celebrities in the world. They rank number 2 and 3 on the list of top-earning TikTokers. Their rise to fame has earned them sponsorship deals with Hollister and Morphe cosmetics. Charli also has a drink named after her at Dunkin! Not only this, but brands are head over heels for them. Record labels have offered to pay for them to dance to their artists’ latest hits. Also, brands have asked them to endorse their products as well celebrities have invited them to collaborate. All of their fame has earned them their own Hulu 8-episode mini-series.

Joe Rogan

It seems like Joe Rogan has been around forever. His rise to fame started in 2001 when he was the host of the show Fear Factor. Since then, he has become one of the voices behind the UFC. If you tune into any UFC event, you will surely hear Joe Rogan commentating the fight. What has taken him over the top in popularity is that he is the host of The Joe Rogan Experience podcast. This podcast is currently one of the most popular podcasts. He talks with A-list celebrities about pop culture, current events, and anything else you could imagine. Some of the people that have been on the show are Mike Tyson, Elon Musk, Lance Armstrong, Bill Burr, and Bob Lazar. The wild thing is, Joe Rogan is going to continue getting more and more popular.

Taylor Swift

Yes, I know Taylor has been famous forever! She completely upped her game in 2020. In 2019 Taylor lost the rights to her music. So last year, she decided to release two new albums, Folklore and Evermore. Both of these albums were received beautifully and produced many top hits. The best part of this is that Taylor might gain even more buzz. Taylor has said that she has started re-recording all of her music, so she has the right to release the music under her name.

She has also gained more followers over her social media platforms in the last year. Don’t be shocked if her popularity continues to skyrocket over the next couple of years.

Social Media’s Power

As you can see from the above, social media is extremely powerful and influential. All of these people and many others have seen their popularity rise due to social media. This where Wenning Branding can help your company. We can’t promise that you will become like Dixie and Charli D’Amelio and have millions of followers. We can promise is that we can help your company expand its social media presence and gain more followers!

Why Does Branding Exist?

in Branding, Recent News

People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!

Customer’s Impression

Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.

Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.

Branding Vision

Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.

As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.

How We Can Help

Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features. A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!

Complete the form below and let us know how Wenning Branding can help your branding needs!

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