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What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.

Create an Online Website

If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.

Start Using Social Media

Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.

Participate on Online Question-Answer Sites

Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.

Start Advertising Digitally

Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.

In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!

By now, whether it is through our previous blogs or your knowledge, you are probably aware of Barstool Sports. Barstool was not always the powerhouse they are today. The point of this blog is to teach you about Barstool’s history and show you how they became a cult favorite over the last few years.

Barstool’s History

Barstool started in the basement of Dave Portnoy’s parents’ house in Milton, Massachusetts. Barstool originally was a hardcore sport, gambling, and fantasy football newspaper. The first issue released on August 27, 2003, and Portnoy had homeless people hand the papers out in public transport stations in Boston. In 2007, barstoolsports.com opened to the public, and the brand started to take off. People started talking about Barstool more, and they continued to grow through word-of-mouth. People loved the content and would share it with their friends. Growing in popularity helped them move to the next stage of their business in 2010, where they would host parties at Universities around the country.

From 2010-2015 nothing major was happening at Barstool. They were growing their social media presence tremendously while still hosting parties and running their website. In 2016, Barstool company changed. Portnoy relocated the company to New York City. He then sold a 51% stake of the company to The Chernin Group. After this, Barstool Sports hired Ericka Nardini to become the new CEO. This move helped the company convert to a more lifestyle feel while including what the company was founded upon, sports and gambling. In August of 2020, Barstool sold 36% of the company to Penn National Gaming. The value of Barstool was 450 million dollars at the time of the sale. Now in March of 2021, Barstool is valued closer to 4.5 billion dollars. The increase in value is because Barstool owns a sportsbook now. Dave Portnoy has made many people very wealthy, and it is exciting to see where he will take the company in the future.

What Makes Barstool Successful

Barstool has been so successful because it has found a way to target all demographics. They want to make people laugh and have done so by making everything they talk about satirical. They have done a great job of this through their social media pages, podcasts, and unique clothing line. One of the creative things they have done to gain popularity is One Bite Everyone knows the Rules, a series hosted by Portnoy. He goes around the country trying the best-recommended pizzas and rating them. His rating has become the gold standard when considering good pizza. If the pizza has a rating is above a 7, that means that it is GOOD. Barstool also hosts a ton of popular podcasts. Some of the most well-known podcasts are Chicks in the Office, Call Her Daddy, Pardon my Take, and Bussin with the Boys. The podcasts cover everything from sports to dating advice, which helps them connect with such a vast audience. They also have made the term “Saturdays are for the boys” extremely popular and profitable. This term has also had spin-offs like “Saturdays are for the girls.” Essentially, they created a mainstream and profitable meme. Besides all of this, they also host Rough and Rowdy, which are amateur boxing matches. They have even gotten involved in stocks and investment advice over the pandemic. Barstool has had great success because of the wide variety of industries they involve themselves in. Their portfolio has helped them create their cult following, which will help them be even more successful.

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