Summer is just around the corner! Whether they are catching some sun on the beach or traveling to new and fun destinations, your clients will be on their phones. Take advantage of all that screen time with these summer social media marketing tips!
Utilize TikTok and Instagram
If you have not gotten on TikTok yet, you are missing out on a huge pool of potential leads. 90% of TikTok users are on the app daily, so do not overlook its importance and potential impact when developing your social media plan — especially if you want to target people 25 and younger.
Instagram is breaking through the internet noise and is steadily on its way to being the king of all social media platforms. More people are using Instagram than ever before. Facebook is steadily losing more of its credibility and its users, so follow the tide and roll with it. Make sure that you post consistently and strategically this summer to get the most amount of traction.
Get Into Social Commerce
With the changing of the seasons comes a new season to shop. Social media is always evolving, and the latest feature on many major social media apps is social commerce. Social commerce refers to the fact that you can buy services, subscriptions, products, and more directly on many major social media apps. So list your products on Instagram’s social commerce function and take advantage of that feature to boost your sales!
Podcasts are the new radio show, and what better way to market your business than a podcast advertisement! With summer comes road trips and long plane rides. Your customers will pass the time with podcasts, so make sure they hear about all your great summer sales while they do!
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