Sustainability is one of the hottest trends in marketing today. Tons of consumers are becoming more thoughtful about what they buy and use and its impact on the planet. When thinking about what to market yourself or you company with, you want to keep in mind what your potential customers would use again and again.
Reuse is key here. The more your customers are able to use the products you brand yourself on, the better they feel as ethical consumers. Also, the more they uses our product, the more publicity your name or logo gets.
This week’s featured products: Wheat Straw Cups and Mugs!
Wheat Straw Mug
This wheat travel mug, made of sustainable materials is great for hot beverages! Featuring a 50/50 coffee ground and plastic blend, this mug holds 17 ounces and a screw on lid for a secure hold on the go.
Find out more about the Eco-Friendly Wheat Straw Coffee Mug here!
Wheat Straw Cup
This water bottle is made from 100% sustainable and renewable natural wheat straw fiber. Whether you’re drinking your water while traveling, sipping on a hot cup of tea at home, this water bottle is up to the task.
Find out more about the Plastic Wheat Straw Coffee Cup here!
Both of these versatile and sustainable cups are great ways to market yourself and your brand this summer. Single use products are a thing of the past. Bring your marketing plan up to speed with these and other fully customizable sustainable products.
https://wenningbranding.com/wp-content/uploads/2021/06/Wk320Thumb.png6751200wbsiteauthorhttps://wenningbranding.com/wp-content/uploads/2023/06/WB_HEADER-LOGO_340x156.pngwbsiteauthor2021-06-21 09:00:002021-06-21 09:24:06Get Sustainable With Your Branding!
Your brand is what makes your business stand out. If you fail to stand out, your business is likely to fail. Branding is essential for your business. But did you know that knowing when to rebrand is just as, if not more important? If you are curious about when the right time to rebrand is, this blog is perfect for you. We will be going through 10 reasons to consider rebranding, so stay tuned!
1. You want to turn your brand into a strong brand:
A strong brand is a brand that stands out among the industry’s competitors. Some strong brands are Nike, Lulu Lemon, and Whole Foods. They are all thought of and associated with the leaders of their respected industries. By creating a strong brand, customers are more likely to choose your product, which leads to more revenue.
2. Your brand may need an overhaul:
People tend to assume that an overhaul is a bad thing. An overhaul can be a very beneficial move for your company. If your brand has become overly complicated or unrecognizable to your consumers, then an overhaul is necessary. See, an overhaul is not necessarily a bad thing! I do not know why rebranding is always negatively seen! It is not!
3. Your brand name may no longer reflect your vision:
Take Google as an example. I bet you did not know that their name used to be Backrub. That name is not fitting for Google! The same thing can happen to your brand. The sooner you realize this, the quicker you can help your brand.
4. Your brand is failing to differentiate from the competition:
Netflix and YouTube have the same color sets, so what did Twitch do to make themselves stand out? They used a purple color set, which allowed them to make a strong visual statement and appear different to the consumer.
5. Your brand moved or expanded:
If your company moved to another state and your brand is not known nationwide, you need to make a splash in the new marketplace.
6. Your brand needs to disassociate from negative perceptions:
If there is turmoil at your company, rebranding may help your public perception. The company will be viewed in a new light. Turn your brand into a brand that consumers want to represent.
7. Your brand is trying to connect with a new audience:
Look at Coca Cola and their rebrand of Diet Coke. They wanted to target millennials, so they introduced a new can design and a plethora of flavors. Since their rebrand, they have seen a boost in sales from millennials. Your company should use Coca Cola as an example and follow in their footsteps.
8. Your brand is launching a new product:
If your company is launching a new product, try creating a unique brand for it. Create a new logo design for the product. Consider even changing the name of the brand for that product. It is a good idea to assign a unique brand to each product your company sells!
9. Your branding is outdated to your company:
A new logo design or name can spark new life into your brand. Make sure the name is not too narrow or literal. Instead, focus on something that will get consumers excited and curious about the product.
10. You have outgrown your brand:
McDonald’s and LA Fitness both did not start assuming they would become national chains. They started off as small local businesses that grew to the point that they had to expand. The brand they started with and the brand they have today are different. The same can happen for your brand!
What to do once you have decided to rebrand:
Make sure your company does not make decisions lightly. When rebranding, your decision will have an impact and will affect how the brand is perceived. If you cannot get leadership to buy-in or build the right internal team, you should reconsider rebranding. Everyone has to buy-in and be on the same page. This will ensure that your rebrand is successful. Lastly, define your goals, create a timeline and stick to your budget,
How we can help:
Here at Wenning Branding, we specialize in many things. We can create social media campaigns, design, and supply fulfillment boxes, and help businesses successfully rebrand!
Complete the form below and let us know how Wenning Branding can help your rebranding needs!
https://wenningbranding.com/wp-content/uploads/2021/02/Rebrand_Featured.jpg6751200wbsiteauthorhttps://wenningbranding.com/wp-content/uploads/2023/06/WB_HEADER-LOGO_340x156.pngwbsiteauthor2021-03-01 09:00:002021-02-25 10:53:5510 Reasons to Consider Rebranding
Fulfillment can mean different things to different brands. To us at Wenning Branding fulfillment is branded promotional products in custom printed boxes gifted to your staff or members. Our fulfillment boxes provide customers with an exciting gift or experience. But what else can fulfillment do for your brand?
1. Fulfillment can increase customer loyalty
Customers fuel your business. Gaining loyal customers is an integral part of having a successful business. There are only a finite number of chances to impress customers. By giving out a fulfillment box, you can offer a sample of what your company has to offer.
2. Fulfillment can help bring in repeat sales
If your new customer receives a fulfillment box, your brand is already exceeding that customer’s expectation of your brand. Your brand is now associated with a feeling of happiness and appreciation. The customer is now motivated to come to your gym or purchase your product again. You have now created better customer service in the eyes of your consumers. Customers are more likely to make repeat purchases from a brand that offers an excellent customer experience. Now that your brand creates these unique experiences, you can expect a spike in repeat sales!
3. Fulfillment will help build brand identity
Not only will word of mouth referrals increase, but your brand presence will expand as well. You might be asking how? As a business student, I learned that a brand could reach a new target market if your brand’s name is on something. For example, a person wears a shirt that your brand gave away. Any person that sees this shirt is now a part of the marketing campaign. Because of this, fulfillment boxes will help maximize visibility for your brand. As well branded, gift-like packaging makes a brand seem more upscale because to the consumer. As a result, it provides value and elevates your brand’s image in a favorable light.
4. Fulfillment can increase customer satisfaction
When customers have encouraging first experiences, there is a greater chance of turning them into loyal customers. Loyal customers are more likely to recommend you to friends and family. If your brand makes the customer satisfied, then they are more likely to invest in your company. The fulfillment boxes we create will make your customer feel instantly gratified and satisfied.
5. Fulfillment allows your brand to maximize customization
Fulfillment boxes create personalization for your brand. You can put whatever you want in them. For example, a gym might put a shake bottle, a shirt, and a sweat towel in the box. As well, every box can be different. You can customize specific items for your customers. Personalization allows you to build a connection and bond with your customers. These bonds can lead to some of the other ways we talked about how fulfillment can boost your brand. The possibilities are endless and allow your brand to stand out from competitors!
How We Can Help
Fulfillment can boost your brand in many ways. Whether it is increasing repeat sales or building your brand’s identity, the potential benefits are endless. If you choose to work with Wenning Branding for your future fulfillment needs, we will work on the things that keep your company growing!
Fill out the form below and let us know how Wenning Branding can help with your fulfillment needs!
https://wenningbranding.com/wp-content/uploads/2021/02/Logo.jpg6751200wbsiteauthorhttps://wenningbranding.com/wp-content/uploads/2023/06/WB_HEADER-LOGO_340x156.pngwbsiteauthor2021-02-15 09:00:002021-02-11 10:41:595 Ways Fulfillment Can Boost Your Brand
Our custom signs can help promote your business’ guidelines to keep guests and employees safe and let the general public know you are reopen for business.
Monday July 6, 2020
Social distancing and CDC guidelines are the new ways customers are able to come to your business safely. Every county and state have different guidelines they have to follow. This is an easy way to inform your customers before coming into shop around.
Signs can include phrases like “Practice Social Distancing” or “Before Entering, Please Read The Following Guidelines” your business is following. These informal signs can help your business keep your employees and customers safe and healthy. In order for businesses to stay open, guidelines need to be followed and these different types of signage are a way to make that happen.
Product Descriptions
We have many different types of signage available to help promote your business’ guidelines or availability. We have the Custom “Practice Social Distancing” Floor Stickers, the Whirlwind Outdoor Sidewalk Sign, the Straight Feather Flag and the Navigator Outdoor Portable Sign Stand. Each of these signs can include “Practice Social Distancing” or specific CDC guidelines your business is following.
Our “Custom Practice Social Distancing“ Floor Stickers can be applied six feet apart to give your customers a visual reminder of how far away they should be from each other. These floor stickers can be customized with your business logo, personalized text and color.
Our Whirlwind Outdoor Sidewalk Sign is an eco-friendly display choice and offers the maximum weather resistant features. This sign offers single or double sided customized graphic options.
Our Straight Feather Flag can achieve high visibility for outside your business that are available in three sizes and can be secured with either X-Stand base or a Ground-Stake base. The custom printed flag comes double sided.
Our Navigator Outdoor Portable Sign Stand is a standing display for outside of your business. This sign comes in three pieces and very easy to set up and install. The custom printed adhesive vinyl is digitally printed and can be single or double sided.
Common Uses of Signage
Inform specific guidelines to customers
Advertise if business is open to public
Apply social distancing with specific distances throughout business
https://wenningbranding.com/wp-content/uploads/2020/07/Cover.jpg5761024wbsiteauthorhttps://wenningbranding.com/wp-content/uploads/2023/06/WB_HEADER-LOGO_340x156.pngwbsiteauthor2020-07-06 13:01:392020-07-06 13:01:47Custom Business Signage
