Clearly, the appeal for branded promotional products is prominent for any company. Branded promotional products in custom printed boxes gifted to your staff or members is what we call fulfillment.

Whether you are a small business or a large corporation, fulfillment impacts your company. What people don’t tend to know is all of the little things that go on in the background and why it costs a pretty penny to have fulfillment done correctly.

Behind the Scenes

When it’s time to buy new brakes for your car, you know from experience that you’ll have to pay for not only the brake pads, but you’ll also need to pay for the labor. You pay Joe the Mechanic to put your brakes on for you because Joe has the expertise.

There are MANY moving pieces that go into successfully completing fulfillment orders. There are also many necessary fees that go into the promotion boxes, like receiving fees. This covers the labor that goes into getting the items, unpacking and then organizing the material. There’s also the pick and pack fee which covers the labor involved in packing the boxes.

On top of this, there is still even more that goes into fulfillment! Some of these things include accounting for inventory storage and forecasting, kitting and bundling products, shipping the orders, and handling returns. If and when you see a large setup fee, this is why! You pay for the products. You pay for the service. You pay for the expertise so that you don’t have to lift a finger!

Expectation vs. Reality

With Amazon taking over the world, people MAY have become spoiled. We assume that everything we buy will be at our doorstep within 2 days. We expect the same fast delivery speed for everything we order. We spend more money on product A vs product B just because it includes “free” shipping. This is called the Amazon Effect.

In reality, the average “click-to-door” time for non-Amazon companies is about 5 days. Amazon provides a great convenience, but we have to understand that they are making an enormous profit because not only do they sell products, but they sell convenience.

Who is Fulfillment Perfect For?

Fulfillment boxes can sometimes be considered “pricey.” If you plan on investing in them, you have to be all in! You may want to plan to spend upwards of $500 a month, depending on the size and reoccurrence of orders. If you are a company like a gym or a dance studio, who relies on new members in order to stay in business then fulfillment boxes could be perfect for you!

Consider the general budget for your company. Does your company have an events budget? Was your event cancelled due to COVID? If so, you may be in the perfect position to treat your staff or members with custom gift boxes!

Where Does That Leave Me?

If all of this sounds overwhelming and you are not sure if you want to dive into the world of fulfillment, there are many smaller things you can do to treat your clients, staff, members and even prospects all while staying within your budget.

• You can run giveaways via social media advertising that give away items such as pens, blender bottles, rally towels, and tote bags. All of these items would have your logo on it so not only are you making clients happy you are now advertising your company to other potential leads!

• You could also giveaway these promotional items to clients when they visit your business.

• Invest in branded tote bags instead of boxes to set yourself apart from the competition, while still staying in your budget.

Fulfillment can add a ton of value to your company. Whether it is showing your customers that you appreciate them or advertising to potential new clients the possibilities are endless! If you choose to work with Wenning Branding for your future fulfillment needs it will allow you to focus on the things that keep your company running, while we work on the things to keep your company growing!

Fill out the form below and let us know how Wenning Branding can help with your fulfillment need!