Covid-19 has made us completely rethink the way we view germs and cleanliness. We all have been affected by the pandemic. Now companies are doing their part to help prevent the spread of the virus. Now you can purchase At the Office PPE Kits. PPE kits can help ensure that workplaces can reopen while staying a safe place.
The PPE Kits include a ton of safety measures. The kit contains a mesh vanity pouch, a cotton-reusable mask, 2 ounces of hand sanitizer, vinyl gloves, and a reusable forehead thermometer. The vanity bag and hand sanitizer are customizable to include your company’s logo. The kit allows you to choose your colors for the vanity bag and mask. The vanity bag can be red, black, gray, pink, or royal blue. The mask comes in gold, black, charcoal, forest green, lavender, light blue, lime green, maroon, orange, pink, purple, royal blue, teal, or white. The thermometer and gloves are white, and the hand sanitizer is clear. Make sure to order ahead of time as the production time takes ten days after proof approval. The long production time is due to the many different factors in the kit. The proof approval is also necessary so that they make sure nothing is wrong with the customizable logo.
OFFICE PPE Kit
Although the PPE Kit is quite expensive, it is important to consider buying it. The safety of yourself and your workers is the most important aspect of your company. Without the workers, you wouldn’t be able to run a successful company. IF someone in your office gets Covid, the entire company could be out of work for a few weeks. It is much better to pay a little more money to buy the PPE kits and ensure the safety of your company than risk getting Covid. As the world is getting vaccinated, let’s do our part and keep the workplace safe and germ-free.
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What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.
Create an Online Website
If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.
Start Using Social Media
Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.
Participate on Online Question-Answer Sites
Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.
Start Advertising Digitally
Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.
In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!
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Advertising is an integral tool for any companies’ success. It helps expand your company’s reach and can help bring in new customers if done correctly. If done wrong, advertising can turn people off from your brand. It’s very important to know when to start advertising.
How Advertising can Help
Advertising can do many things for your company. It can help you reach a more precise audience as there are many tools that can help your company. It can also help your company go viral. Virilization is one of the most effective ways to get your company out there. It can help your company reach people that wouldn’t traditionally be in your demographics. Lastly, it can help you engage with your customers more. All of these are ways to help your company grow and expand through advertising.
What are you acquiring?
First, you need to know what you are acquiring. You are acquiring paid acquisition, which can mean a lot of things. It can mean search optimization or lead generation. You can also be paying to acquire direct sales, email addresses, and conversion of visitors. Because of all the different types of acquisitions, you need to be clear on what you want to acquire.
It can be tricky since some acquisitions make more sense for different companies. To determine what makes the most sense, your company needs to answer a few questions. What is in your vertical? Does it work with the team you have? What types of customers are you trying to attract? Once you answer these questions, you will have a better idea of what advertising you should be targeting.
Am I ready to invest?
There are three questions you need to answer before you will know you are ready to invest. Do you have a clear picture of how you will monetize the traffic I acquire? Do you have enough budget to buy enough traffic to know if it is converting into your main objective? Do you have the expertise needed to run your campaign? If the answer to one of these questions is no, you should consider waiting to advertise. But if you can answer all of these questions, you are ready to start your advertising campaign!
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Your brand is what makes your business stand out. If you fail to stand out, your business is likely to fail. Branding is essential for your business. But did you know that knowing when to rebrand is just as, if not more important? If you are curious about when the right time to rebrand is, this blog is perfect for you. We will be going through 10 reasons to consider rebranding, so stay tuned!
1. You want to turn your brand into a strong brand:
A strong brand is a brand that stands out among the industry’s competitors. Some strong brands are Nike, Lulu Lemon, and Whole Foods. They are all thought of and associated with the leaders of their respected industries. By creating a strong brand, customers are more likely to choose your product, which leads to more revenue.
2. Your brand may need an overhaul:
People tend to assume that an overhaul is a bad thing. An overhaul can be a very beneficial move for your company. If your brand has become overly complicated or unrecognizable to your consumers, then an overhaul is necessary. See, an overhaul is not necessarily a bad thing! I do not know why rebranding is always negatively seen! It is not!
3. Your brand name may no longer reflect your vision:
Take Google as an example. I bet you did not know that their name used to be Backrub. That name is not fitting for Google! The same thing can happen to your brand. The sooner you realize this, the quicker you can help your brand.
4. Your brand is failing to differentiate from the competition:
Netflix and YouTube have the same color sets, so what did Twitch do to make themselves stand out? They used a purple color set, which allowed them to make a strong visual statement and appear different to the consumer.
5. Your brand moved or expanded:
If your company moved to another state and your brand is not known nationwide, you need to make a splash in the new marketplace.
6. Your brand needs to disassociate from negative perceptions:
If there is turmoil at your company, rebranding may help your public perception. The company will be viewed in a new light. Turn your brand into a brand that consumers want to represent.
7. Your brand is trying to connect with a new audience:
Look at Coca Cola and their rebrand of Diet Coke. They wanted to target millennials, so they introduced a new can design and a plethora of flavors. Since their rebrand, they have seen a boost in sales from millennials. Your company should use Coca Cola as an example and follow in their footsteps.
8. Your brand is launching a new product:
If your company is launching a new product, try creating a unique brand for it. Create a new logo design for the product. Consider even changing the name of the brand for that product. It is a good idea to assign a unique brand to each product your company sells!
9. Your branding is outdated to your company:
A new logo design or name can spark new life into your brand. Make sure the name is not too narrow or literal. Instead, focus on something that will get consumers excited and curious about the product.
10. You have outgrown your brand:
McDonald’s and LA Fitness both did not start assuming they would become national chains. They started off as small local businesses that grew to the point that they had to expand. The brand they started with and the brand they have today are different. The same can happen for your brand!
What to do once you have decided to rebrand:
Make sure your company does not make decisions lightly. When rebranding, your decision will have an impact and will affect how the brand is perceived. If you cannot get leadership to buy-in or build the right internal team, you should reconsider rebranding. Everyone has to buy-in and be on the same page. This will ensure that your rebrand is successful. Lastly, define your goals, create a timeline and stick to your budget,
How we can help:
Here at Wenning Branding, we specialize in many things. We can create social media campaigns, design, and supply fulfillment boxes, and help businesses successfully rebrand!
Complete the form below and let us know how Wenning Branding can help your rebranding needs!
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People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!
Customer’s Impression
Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.
Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.
Branding Vision
Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.
As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.
How We Can Help
Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features. A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!
Complete the form below and let us know how Wenning Branding can help your branding needs!
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Fulfillment can mean different things to different brands. To us at Wenning Branding fulfillment is branded promotional products in custom printed boxes gifted to your staff or members. Our fulfillment boxes provide customers with an exciting gift or experience. But what else can fulfillment do for your brand?
1. Fulfillment can increase customer loyalty
Customers fuel your business. Gaining loyal customers is an integral part of having a successful business. There are only a finite number of chances to impress customers. By giving out a fulfillment box, you can offer a sample of what your company has to offer.
2. Fulfillment can help bring in repeat sales
If your new customer receives a fulfillment box, your brand is already exceeding that customer’s expectation of your brand. Your brand is now associated with a feeling of happiness and appreciation. The customer is now motivated to come to your gym or purchase your product again. You have now created better customer service in the eyes of your consumers. Customers are more likely to make repeat purchases from a brand that offers an excellent customer experience. Now that your brand creates these unique experiences, you can expect a spike in repeat sales!
3. Fulfillment will help build brand identity
Not only will word of mouth referrals increase, but your brand presence will expand as well. You might be asking how? As a business student, I learned that a brand could reach a new target market if your brand’s name is on something. For example, a person wears a shirt that your brand gave away. Any person that sees this shirt is now a part of the marketing campaign. Because of this, fulfillment boxes will help maximize visibility for your brand. As well branded, gift-like packaging makes a brand seem more upscale because to the consumer. As a result, it provides value and elevates your brand’s image in a favorable light.
4. Fulfillment can increase customer satisfaction
When customers have encouraging first experiences, there is a greater chance of turning them into loyal customers. Loyal customers are more likely to recommend you to friends and family. If your brand makes the customer satisfied, then they are more likely to invest in your company. The fulfillment boxes we create will make your customer feel instantly gratified and satisfied.
5. Fulfillment allows your brand to maximize customization
Fulfillment boxes create personalization for your brand. You can put whatever you want in them. For example, a gym might put a shake bottle, a shirt, and a sweat towel in the box. As well, every box can be different. You can customize specific items for your customers. Personalization allows you to build a connection and bond with your customers. These bonds can lead to some of the other ways we talked about how fulfillment can boost your brand. The possibilities are endless and allow your brand to stand out from competitors!
How We Can Help
Fulfillment can boost your brand in many ways. Whether it is increasing repeat sales or building your brand’s identity, the potential benefits are endless. If you choose to work with Wenning Branding for your future fulfillment needs, we will work on the things that keep your company growing!
Fill out the form below and let us know how Wenning Branding can help with your fulfillment needs!
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