Every year there always seems to be a few trends that blow up. Recently, popular trends have started over social media, so when we found one that didn’t have anything to do with social media, we thought we would cover it. It is called Aroma Putty. 

What is Aroma Putty

Aroma Putty is a silly putty that is scented. The putty is a tad more complicated than just good-smelling putty. Anyone can use Aroma Putty. The putty attempts to reach an older demographic. Since toy stores are closed, impulse purchases are at an all-time low. The power of children to influence their parents to purchase something is essentially non-existent. Aroma Putty rebranded to show how it can help kids who had their schools, activities, or summer camps shuttered with stress relief and focus. It can cater to parents by having more adult scents like rosemary, rose flower, and mint. 

How has Aroma Putty Grown 

Shockingly, Aroma Putty has been able to grow during these challenging times. Small companies that sell Aroma Putty have been able to connect with retailers that they would not have been able to in the past. In the past, there were large conferences held so that companies could sell their product to retailers. Some smaller companies may not have been able to afford the travel needed to attend the Conferences. Now that everything is online, it provides the companies the opportunity to meet the retailers virtually. 

A company that has been using these challenging times to its advantage is Crazy Aarons. They have been sending samples to potential buyers, and packages are delivered straight to potential customer’s homes. They do this because it grants an opportunity to get the toy in a child or adult’s hand at a low price. It has worked because when the putty reaches potential customers, they fall in love with it and see all the potential benefits mentioned above. 

Product Highlight: Crayola Relaxation Aroma Putty 

Crayola’s Aroma Putty use is as a fidgeting and relaxation gift. By squishing and stretching the putty, it releases the soothing scents. The scents from the putty; simultaneously invigorating and calming your senses. The putty helps to satisfy the need to knead or fidget. Besides providing aromatherapy, why else is this product a good purchase? The putty is also safe, non-toxic, and doesn’t leave residue on hands. The product is good to keep in mind if you are buying the putty for young kids. The putty also comes in a reusable and portable package. Lastly, the putty comes in many different scents. Some of those scents are lavender, frankincense, clove, coconut, tea tree, chamomile, lemongrass, orange, spiced apple, eucalyptus, peppermint, and cinnamon. 

Aroma Putty has become such a success because it is more than just a toy. It has been able to provide health benefits to people everywhere, no matter the age. Will aroma putty be successful in the long run, or is it just a trend that will die out? I am not sure, but if I had to guess, I think it will stick around for a while!