This year’s biggest weekend for holiday shopping is in the books! Black Friday, Small Business Saturday, and Cyber Monday are over, and now it is back to business as usual. If you followed our tips all this month, you have a solid set of new clients and have reached many new customers. But you might be asking yourself: now what do you do?
Follow Up Communication
The key to building lasting relationships with the clients and customers that you got this weekend is to follow up with them! Keep in regular contact with them. There are tons of ways to go about this. Take the emails that you gathered and put together and put out an email blast. Follow up with the people that have ordered from you or booked your service directly with information on timelines or just a quick “thank you.” Get active on social media with daily posts! Whichever method you choose, make sure to show your appreciation to your clientele.
Focus On Fulfillment
This year has seen some of the most struggles, especially for small businesses, in terms of fulfillment ability. More and more people prefer ordering their holiday gifts and booking services online. But there are worker shortages and limited supply runs. This season there is a higher demand than there are supplies to fill it.
So, focus your efforts on your fulfillment process. Delays are bound to happen, and there is only so much you can do about it. Make sure that you are setting realistic expectations for your company from the beginning. When issues come up that are out of your control, the best course of action is to communicate with your clientele. This will give your customers and clients more confidence in your capabilities.
The Bottom Line
The best way to build relationships with new clients that you connected with over this weekend is by communicating, fulfilling promises effectively, and setting reasonable expectations.