Tag Archive for: small business marketing

Upgrade Your Online Video Content with Wenning Branding

The world of social media is rapidly changing every day. Gone are the days of engaging your audience with a bunch of images. We have been online for too long and need something else to grab our attention! Statistically, static images do not receive as much engagement as videos. That means these days: video content is king in online marketing. 

Why Do You Need Video Content?

Having high-quality and eye-catching visual content is a vital component to the success of any advertising or marketing campaign. In every industry, video content is the way to bolster your online advertising game.

Studies have shown that people in any target audience group are more likely to engage with video content than static advertisements. Clients can tell when you have been using the same video content for years. It is easy for a video to look outdated and they will not engage anyone. 

But what do you do if you have no experience with video production? 

That’s Where We Come In!

Video production can be costly and takes time and resources to get right. That is why you should leave it to the professionals! With all of our years of experience, we at Wenning Branding know a thing or two about what makes a great and engaging video. 

Our team of professional video editors has experience in creating and marketing videos for a wide array of different types of businesses. We know what it takes to engage customers and clients from the first second they scroll to your video. 

There is no better way to organically increase your brand awareness than posting exciting and engaging videos that display your products or services. Find out how to upgrade your media presence online and boost your engagement with fun and unique videos from Wenning Branding! 

Turn Heads with Trade Show Products From Wenning Branding

Picture this: you set up your same old trade show booth with your same old branded pens and informational pamphlets. Prospective clients take one look at your outdated setup and pass right by you. Your display is everything when trying to entice new clients at expo shows. Go above and beyond all of your competition at your next trade show with an updated booth from Wenning Branding!

The importance of a good setup

Expo shows in all industries are crowded places. So everything about your booth, from the displays to the flooring, needs to turn heads. Having an eye-catching trade show display is key to pulling in new prospects. Your display is the first thing potential customers and clients will see. Make sure that the first impression is a good one.

Clients can tell when a company has been using the same booth and materials since they were founded, and it’s a turn-off! If you put as much effort and pride into how you market your business as you do when providing your service, clients will be more likely to stop by your booth.  

How can we help?

We are here to help you stand out at your next tradeshow with a custom-made booth. We will help you tailor your booth to make sure you stop traffic. Whether you need a new simple banner sign or you’re looking to overhaul your whole display, we’ve got you covered.

Just some of the materials we offer include Banner Stands, Exhibit Kits, Multi-Media Displays, PPE Products, and much, much more! You know that your brand has something unique and special to offer, so make sure those traits are reflected in your display.  

Follow the link below to find out how Wenning Branding can make you stand out and turn heads at your next tradeshow! 

https://wenningbranding.com/products/

Advance Your Marketing With Our Direct Mail and Fulfillment

When people begin the process of developing their marketing strategy, the first element they think of is the internet these days. We jump headfirst into getting ahead of the trends before even taking the time to set up a good foundation. Before you worry about increasing your engagement or boosting your SEO, figure out who your target audience is. Where are they the most likely to get their news and advertisements?

Why Direct Mail?

Did you know that according to the US Small Business Administration, a recent study has found that direct mail campaigns generate purchases 5x larger than email campaigns? There’s been such a focus on internet marketing that people often overlook direct mail. Make your business stand out and reach your customers where they are with Wenning Branding’s Direct Mail and Fulfillment Services. 

There is so much content online that the market is becoming over-saturated. Consumers have been desensitized from advertisements they see while scrolling on their phones. However, getting something in the mail is sure to get anyone’s attention these days! Don’t get your message lost in all of the online noise and advertise the old-fashioned way! 

How Can We Help?

We will take care of all of your marketing and fulfillment needs. Don’t waste your company’s valuable time and energy by worrying about fulfillment. That’s where we come in! Our team will take on navigating through all of the hassles of fulfillment for you. By having our fast and reliable fulfillment services, you will build lasting, trustworthy relationships with your consumers. Give us your direct mailing needs, and our team of experts will handle all of the logistics.

Learn more about how you can reach many customers with Direct Mail Services From Wenning Branding! 

Click here to learn more: https://wenningbranding.com/direct-mail-and-fulfillment/

Upgrade Your Branded Apparel With Wenning Branding

Having branded apparel and promotional products is essential to your marketing plan. First impressions are everything, and you do not want to ruin it with shotty branded apparel. Creating a unified, professionally crafted look is the key to making your brand easily distinguishable to your customers. 

To upgrade your business’s branded apparel, look no further than Wenning Branding! Between our vibrant silk screening to first-rate embroidery, you can be sure that your brand will be front and center in the office and at expo shows! 

Embroidery

One of the most common goals of any marketing plan is to increase your brand awareness. Our embroidery service is sure to get your brand noticed. Having that kind of exposure is priceless. 

If you are looking for that long-lasting look, we recommend embroidered apparel. It is a great look for your brand when you have high-quality gear. We offer jackets, shirts, hats, blankets, and more that have that soft and clean finish from our embroidery. Make sure what you give out and dress your employees in is a reflection of your business’s style and commitment to excellence.

Silk-Screening

If you want a sleek and cool look for your business, we recommend our silk-screening service for all of your branding needs. Whether it’s t-shirts, hoodies, bags, or hats, we have the equipment to give you the right look for your business. Bring some new vibrance to your brand with silk-screened apparel and promotional materials. 

Create a unified look in your office, increase your brand awareness, and give your customers something they will wear and use for years to come! From professional uniforms to branded apparel for employees, get the best branding for your money with Wenning Branding.

For more information about our top of the line embroidery and silk-screening services, CLICK HERE: https://wenningbranding.com/embroidery-and-screen-printing/ 

Revamp Your Social Media Advertising Plan

The internet is a fast-paced place that is constantly changing and, you must keep up with the times! But if you are not well-versed in internet analytics and algorithms, internet marketing feels overwhelming and impossible!

Why do you need professional help?

Online advertising is a vastly different world than traditional media. Ads that do well in print or on TV do not do the same numbers when applied to social media. There are complex rules you have to follow and, succeeding requires many different elements of each post to work in tandem with each other. If you aren’t already well versed in the fundamentals, it will take you a long time to even get started.

This is where we come in!

There are many different avenues when it comes to social media advertising. Our experienced professionals work with every major social media platform and can optimize ad spending so that you can get the best results. 

Our Team will sit down with you and go over your exact goals and what you need to build on to increase business. We strategize a plan to ensure that we are setting you up for success! We can make custom videos or graphics for your ads and create content on a recurring basis to boost your SEO.

We will give you a detailed Analysis Report each month to show where your ads are getting the most traffic. From those numbers and tons of research, we formulate the best plan for you to get the best ROI.

Are you lost in the Social Media World? Are you sitting there scratching your head at terms like SEO? We can help you with all of your questions! Find out how Wenning Branding can take your social media presence to the next level HERE: https://wenningbranding.com/social-media-advertising/.

Upgrade Your Graphic and Web Design!

You might have the best deals on the market or the best new product around, but if your graphics and copy are outdated, no one is going to pay attention to you. Having a solid foundation of well-crafted graphic design and copy for everything you put out is imperative to your brand’s success. Allow us to become your go-to design team!

Graphic Design

Investing in quality graphic design is essential to creating a unified and easily recognizable brand. At Wenning Branding, our well-trained, experienced professionals will immerse themselves in your company to get a feel for industry standers and your own brand’s personal aesthetic. Then they will give you the website of your dreams that will make you stand out from the crowd. Having a top-tier creative design in your media is just as, if not more, important to your brand image as the content your write. 

Copywriting

If your brand’s copy needs a facelift, we’ve got you covered! We can help give you the extra edge you need on your competition to keep your brand fresh and recognizable. Our team of professional copywriters will ensure your ad copy gets noticed and received properly. We will ensure our script fits your exact target audience.

Web Design

You might be thinking: how hard can designing your own website really be? Modern and responsive web design services that will set the tone for your online presence are complicated to build, so leave it to the professionals!

Here at Wenning Branding, our team of graphic designers and web services ensure that your company’s website and related social media pages are eye-catching. Our graphic designers will give a facelift to your brand and make it fresh and easily recognizable to your clients. Elevate your website to the next level with Wenning Branding’s graphic design and web design services and you’ll be amazed at the reception!

Click here to find out more about Wenning Branding’s top of line Website and Graphic Design Services: https://wenningbranding.com/website-graphic-design/

Gym Necessities for the New Year

Happy New Year! It is 2022, and this time of year always gets people fired up to start on their new year’s resolutions. And one of the most common resolutions every year is to be healthier and more active. That’s why this is the busiest time of year for gyms! So, take advantage of all of the goals your customers and clients are setting! An easy way to do this is to set up an introduction deal to get these great gym necessities when they sign up for a membership at your gym!

Gym Necessities 

If you are looking for the perfect signing offer to hand out to your new members, look no further than this Gym Necessities Kit! Here’s a kit that has all you need for a workout, packaged together in one convenient pouch! Our Gym Necessities Kit fits perfectly into a gym bag, backpack, and more. 

Keep safe and clean with the antibacterial wet wipes. Wipe away sweat and dust with the soft and sturdy microfiber towel. Use the wallet to make sure that all of your important cards are organized during your workout. And keep your gym sesh moving by listening to the earbuds, perfect for hitting PRs! And the best part is you can also buy all of these great products individually as well as part of the kit!

This gym necessities kit is perfect for optimal brand exposure. There is plenty of imprint space on each item with no additional running charges. So, customize your lot today! For more information on the Gym Necessities Starter Kit, click HERE!

Do not miss out on the most popular time of year for gyms. Customize your kit today to give your newest members a gift and to make them walking advertisements for your business.

Back To Work After the Holidays

This Monday, we are all back to work after the holidays! And we all know that this is the weirdest work week of the year.  It’s hard to know what to do in this limbo between Christmas and the New Year. No one wants to start any new projects before the new year but, you still need to get stuff done.

Instead of having a week full of busywork, take a look back on the progress your business made this year and look forward to setting goals for 2022!

Reflect

Looking back on 2021 may seem overwhelming at first. Auditing each and every part of your business is a large task. But, since this is a relatively uneventful week for most businesses, it’s the perfect time of year to conduct these unbiased examinations and evaluations. Break up all of your tasks over this week so the work is less daunting! 

There is a lot to be done. Run your financial report to put together a profit and loss statement. Take inventory of your goods and reevaluate your fulfillment process. Evaluate your website and social media presence. And most importantly, make a list of all that your business accomplished this past year!

Set New Goals

Every new year we set new high-flying goals for ourselves. But we also all know how easy and common it is to fall back into old patterns with ourselves and, the same is true for businesses. To create goals that your business is more likely to complete, base them on the progress and setbacks you had in this past year.

Create realistic and achievable goals for your business and watch yourself meet them. To make each high-level goal seem more attainable, break them down into steps to take every month and week. That way you do not get overwhelmed by only looking to the big goal. 

So, as this week in holiday limbo starts, take a look back and look towards the future. Finish the year strong by knowing exactly where you’ve been and where you’re going next year!

Holidays at the Office

Christmas is the perfect time of year to show some appreciation to your hard-working employees, especially after the year everyone has had! But, how do you make the holidays special while still in the office?  

Holiday Party Inspiration

Even with the pandemic still on our minds, you can still throw a fun office holiday party. So, get everyone out of the office! Try ax-throwing, escape rooms, or take over a bar or restaurant. Or take advantage of the season of giving as the perfect time to do group volunteering. You can select your time, and your group will have areas, rooms, and possibly, the whole place to yourselves!    

Customized Gifts 

What is a Christmas party without party favors! Give the gift of new tech that they’ll use every day in the office.

Speaker-Powerbank

If you are looking for the perfect gift to get the party started at your office Christmas party, look no further than the Speaker-Powerbank. This powerful little gadget works overtime as a wireless speaker and a charging station. Simply connect through Bluetooth or plug in headphones for solo listening while you charge! Choose from five colors, add your brand’s name or logo to the side, and you have the perfect gift for your tech living employees. It even comes in a gift box, so your speaker will be ready for wrapping as soon as it arrives!

For more information on this Speaker-Powerbank, click HERE!

Cup Cooler and Warmer Set

This cup cooler and warmer set is the perfect desktop gift for your employees this Christmas! Keep your cup hot, keep it cool, or charge your phone up with this multifunctional office essential. With its duel sensors, you can quickly and easily charge your phone on one side, then heat or cool your cup on the other.  The accompanying mug is crafted from highly conductive materials to dissipate heat without burning your hands. 

For more information on this Cup Cooler and Warmer Set, click HERE!

Take Charge During the Christmas Shopping Season

We have two weeks until Christmas! That means businesses everywhere are about to get a stream of last-minute shopping orders. While more orders and new customers are always welcome, this time of year can be overwhelming, especially for small businesses. So what is the best way to not only deal with the holiday rush but take advantage of it to benefit your business?

Promotions For Early Shoppers

The best way to get shoppers in the door and on your website is through deals! Think outside of the box! If you want to break up the crowds, offer promotions that run only for the week before Christmas. That way, you will be able to set out specific deals for early-bird shoppers.  This is a great way to ensure that you do not overwhelm your business the week of Christmas. BOGO deals and percents off individual services or whole shopping carts are perfect for this time of year!

Fulfillment

With a higher volume of orders, the closer we get to the holidays, there is always a concern about fulfillment. Make sure to keep your inventory stocked up for the season and well managed. This means getting the logistics of your delivery service and your customer relations department are in order and ready for the rush.

Use Your Social Media Platforms

A great way to incorporate the previous tips into your holiday plan is to include them on your social media platforms. Advertise your promotions on your profiles. Issue updates on your fulfillment process. Your social media accounts are a great resource so use them!

To effectively take advantage of the holiday shopping season, you need to get your business ahead of the rush and keep organized all the way through it. 

Custom Holiday Products

It is going to be even more hectic than it usually is this holiday season. Check out our top picks this season and get a jump on ordering your custom holiday products today! 

Ugly Christmas Sweaters

The holiday season just wouldn’t be the same without breaking out your favorite ugly Christmas sweater! Ugly Christmas sweater parties are a staple of the season and you can be the toast of anyone you attend with these Customizable Ugly Christmas Sweaters.

These custom full-knit sweaters are made with top-quality threads in a rainbow of amazing colors and shades. The designs are woven right into the fabric, ensuring that your logo or name will be there forever. This sweater will be perfect for any family gatherings, office parties, or nights out on the town this holiday season. 

For more information on the perfect Ugly Christmas Sweater, click HERE!

Clear Acrylic Ornament 

If you’ve been on the hunt for a sleek and classy ornament to fit the aesthetic of your brand, look no further than these clear acrylic ornaments from Wenning Branding! These beautiful ornaments come in various 3-inch shapes so you won’t have to worry about them clashing with ornaments you already have. Each ornament is laser engraved so you can be sure that your design will be long-lasting. So add some sophistication to your tree this year! 

Pro-Tip: Place these ornaments in front of the lights on your tree so they can reflect it and make your tree sparkle! For more information on these sleek Clear Acrylic Ornaments, click HERE!

Holiday Stocking

If you’re looking for the perfect office Christmas decorations, then you need these customizable Holiday Stockings! These felt stockings are perfect to decorate the office with to add a bit of holiday cheer. Or use them for your holiday party and put gifts in them for your employees. The options are limitless!

For more information on these festive Holiday Stockings, click HERE!

Get ahead of the holiday rush and order your custom holiday products today! 

What To Do After Black Friday

This year’s biggest weekend for holiday shopping is in the books! Black Friday, Small Business Saturday, and Cyber Monday are over, and now it is back to business as usual. If you followed our tips all this month, you have a solid set of new clients and have reached many new customers. But you might be asking yourself: now what do you do? 

Follow Up Communication

The key to building lasting relationships with the clients and customers that you got this weekend is to follow up with them! Keep in regular contact with them. There are tons of ways to go about this. Take the emails that you gathered and put together and put out an email blast. Follow up with the people that have ordered from you or booked your service directly with information on timelines or just a quick “thank you.” Get active on social media with daily posts! Whichever method you choose, make sure to show your appreciation to your clientele. 

Focus On Fulfillment

This year has seen some of the most struggles, especially for small businesses, in terms of fulfillment ability. More and more people prefer ordering their holiday gifts and booking services online. But there are worker shortages and limited supply runs. This season there is a higher demand than there are supplies to fill it. 

So, focus your efforts on your fulfillment process. Delays are bound to happen, and there is only so much you can do about it. Make sure that you are setting realistic expectations for your company from the beginning. When issues come up that are out of your control, the best course of action is to communicate with your clientele. This will give your customers and clients more confidence in your capabilities.

The Bottom Line

The best way to build relationships with new clients that you connected with over this weekend is by communicating, fulfilling promises effectively, and setting reasonable expectations.

How To Deal With Holiday Hiccups

Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

How To Create A Hybrid Trade Show Booth

Trade shows are back in full swing! However, the past year and a half of event cancelations have resulted in an attendance dip. This drop could be due to anxiety over health and safety procedures or just because they do not want to make the trip to an expo show anymore.

Whatever the reason, it is going to take a lot to get your prospective clients engaged during this year’s trade shows. Just because in person attendance might be down, that does not mean you are limited. One of the best ways to get your clients engaged and interested is to create a hybrid trade show booth!

Creating Hybrid Trade Show Booths

A hybrid booth is when you feature engagement opportunities in person at your trade show as well as online! The key to setting up a successful hybrid booth is to strike a good balance between in-person and virtual experiences.

Get Organized

Your first step to creating a hybrid booth is to get your information in order. Make sure you have an organized and easy-to-use online catalog of services and products you offer. This will be a helpful and easy-to-reference resource for your potential customers and clients to reference.

Creating Engagement

Once you get your information organized, then you can begin developing your engagement opportunities. Have short informational videos available online that are also able to stream on monitors at the event. Live stream from your booth. Host a short webinar for your product or service for your in-person visitors and stream it on your social media accounts.

Get creative with your hybrid events and find the right ones that fit for your business!

For more tips like this to make sure you stand out at your next trade show, check out this blog every Monday.

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Top 3 Small Business Saturday Promotion Ideas

Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

Create Your Marketing Plan for the Holiday Season

This whole month, we are going over our best tips and tricks to help your small business make the most of this holiday season.