Just because the three-day weekend is gone for now doesn’t mean you still can’t kick back and relax! Make the most of your time with some serious rest and relaxation with these cozy customizable products from our catalog.
Sip on Something Sweet
Take your time to savor your coffee on your day off with our favorite ceramic mug. With its ceramic body and cork base, this mug is a visually impressive item. It features a 12-ounce capacity, convenient slide-action lid, matte finish, and an oversized ergonomic handle that allows for an easy grip to avoid spills. The best part is that the cork base prevents scratches on surfaces so you’ll save your countertops.
As a marketing device, you can choose from an assortment of colors and customize each one with a brand name or logo. This product is FDA-compliant and BPA-free.
The best part about having the day off is cozying up in your comfiest clothes. Take your time this Monday and relax with our Ultra Soft 50” Microfleece Shawl Robe. Made of ultra-soft microfleece material, this robe is offered in four bold color choices and comes in the perfect one-size-fits. The robe features a shawl collar and will have you wrapping yourself in ultimate softness.
Simply add your name or logo before handing it out at any promotional opportunity to extend your brand’s reach and give the gift of comfort when you advertise.
Kick Your Feet Up
Get ready for some serious rest and relaxation with our comfiest slippers. These soft slippers are made of cushiony plush Terry upper with a durable EVA sole. They come individually bagged per pair and are fully customizable. Embroider your logo or name on them to make them special to you!
https://wenningbranding.com/wp-content/uploads/2022/09/MM_9_5_Blog_Thumbnail.png6751200wbsiteauthorhttps://wenningbranding.com/wp-content/uploads/2023/06/WB_HEADER-LOGO_340x156.pngwbsiteauthor2022-09-12 10:00:002022-09-07 15:01:51￼Kick Back and Relax with Wenning Branding
Get your office ready for fall with new high-tech branded apparel from Wenning Branding! We know cooler weather is something no one wants to think about right now. But, with September drawing nearer and summer coming to a close, it’s time to look ahead to what you want to invest in this upcoming season.
There is no better time than fall to feature a high-quality fleece. The hybrid bonded sweater fleece puffer jacket offers the perfect balance between comfort and fashion. Our on-trend water-resistant insulated puffer body panels are combined with fashionable sweater fleece to create the perfect outerwear piece.
The woven shell hybrid designed with 2L bonded sweater fleece also has 190 gsm lofted polyfill insulation. This bomber styling is available in 2 chic colors and in men’s and women’s cuts. Order today, imprint your logo on the chest, and stay warm this season without the bulk.
This work wear inspired all-seasons canvas utility jacket balances rugged durability with lightweight warmth. All of the details on this jacket are function focus while staying on-trend. The fleece-lined body with taffeta-lined sleeves makes for easy an easy on-and-off process. With the right chest, front lower, and dual interior pockets you will have ample storage capacity. And it comes in 3 neutral perfect for fall colors.
There’s no better time than the changing of the seasons to update your office apparel. So, if you like the sound of these, you’ll love everything else we have to offer. Check out our convenient and easy-to-use style guide and dress your team in the apparel they will love. Click here to see the full style guide.
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August is here, and whether we like it or not, schools will be back in session before you know it. Help your family make the most of the last month of summer before the back-to-school rush with these family fun summer bundles from Wenning Branding!
Washer Toss Game
This summer fun washer toss game is the perfect easy toy for your family this August. The rules are simple: throw, score, win! Due to its portability, this set is the perfect game to bring to any outdoor space. For 2-4 players, this game is 12in x 12in target and includes 6 washers & 2 portable folding targets. Great for that last-minute trip to the beach, savoring summer nights at the park, or neighborhood barbecues, this game will provide hours of fun for your kids.
Take your kid’s Nintendo Switch game to a new level with this Family Party Pack Accessories Bundle! The switch sports accessories kit is perfect for the latest switch sports games, making your game more realistic and fun for your family. The switch accessories kit includes whatever you need: 2 x golf clubs, 2 x tennis rackets, 2 x wrist bands, 2 x leg straps, and 2 x joy-con cases. With all these accessories in one convenient bundle, you’ll be able to save money too, as opposed to buying all of them individually!
For the foodie families, check out this Fun Family Food Night Pack. This pack is perfect for a few quick nighttime meals that everyone will enjoy. Whether that’s taco night, burgers for a quick cookout, or sloppy joe mix for a nice night at home this pack has it all.
Create fun and lasting memories with your children with these fantastically fun bundles from Wenning Branding.
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Even though a heat wave is sweeping the world, hospitals are notoriously chilly all year round. Every nurse needs versatile layers to stay comfortable at work. If the layers are too light, they won’t provide any comfort. If they are too bulky they’ll be hard to transport and store. BranditQuick has the perfect middle ground option for nurses everywhere. We are excited to announce that the Wenning Branding Etsy store, BranditQuick, is introducing new designs for nurses!
The perfect balance of comfort, warmth, stretch, performance, and moisture wicking, this quarter-zip is the perfect layering piece for nurses. Its sleek and clean look makes it the ideal layer for professional settings, especially in medical and nursing. Make this jacket uniquely yours when you choose from a variety of colors and customization threads font options. Show off your hard-earned credentials with our customized logo and credential embroidery. The sky is the limit when you shop our consistently updating set of styles.
Pro-tip: Provide all personalization options (color, size, embroidery font, and color) at the time of order placement for even faster delivery!
The BranditQuick Guarantee
BranditQuick offers amazing customization production time. We can embroider lightning fast thanks to our custom process. It’s all performed in-house, which means lower production times, better quality control, and quicker results.
Please follow all ordering steps to guarantee your final product is correct. Note that the embroidery character limit is 25. If 25 characters aren’t enough, please contact us!
If you have been looking for another place to shop Wenning Branding’s unique branded products look no further! Did you know that you can order high-quality custom embroidery on Wenning Branding’s Etsy shop?
Brand It Quick
Brand it Quick is Wenning Branding’s Etsy shop where you can find whatever you need for branding and customization needs. We have everything from pacifiers to backpacks. And with a quick turnaround time as our name suggests, you will have your product ASAP!
But don’t just take our word for it, listen to this happy customer whose reviews she left on our page:
“Great company! Communication was needed about my product and the seller was great with responding quickly and ensuring I was pleased with my personalization. They also included some freebies! 5/5, would recommend!”
That is the quality and service you will receive when you work with Wenning Branding and Brand It Quick.
New and Fresh Designs
Our Etsy shop is always changing. We update our styles and customization options regularly so there is always something fresh and new on the site. For example, this week we are featuring new designs for our custom grill aprons — and just in time too! Summer is in full swing and barbecues are a warm-weather staple. Get yourself or a loved one a custom grilling apron this season from Brand It Quick!
Happy 4th of July! This week we’re featuring three must-have products at your family’s summer cookouts. Make sure to have the best barbeque in the neighborhood with these personalized cookout essentials!
A cookout classic, add some fun to your next gathering with this customizable portable cornhole game. Portable, durable, and lightweight, this game is perfect for your next cookout. Each cornhole board comes with internal pockets on the back side for easy bean bag storage. These weatherproof boards come with a lifetime warranty so you can bring this out at all of your gatherings for years and years to come. Customize the front panel with any full-color imprint you want.
Get cooking this holiday with this excellent barbecue tool and apron set! This seven-piece set includes a slotted spatula, a long-reach BBQ fork, sure-grip tongs, oven mitt, salt & pepper shakers, and a heavy-gauge, nylon apron with an adjustable locking fastener. This handy set carries all the tools you need to cook out or barbecue – designed with multi-pocketed slots for each tool. Add your name to the apron and be king of the grill this holiday.
For this 4th of July weekend, decorate patriotically with these USA flags. Coming in multiple sizes from 12″ x 18″ – 2.5′ x 4′, these flags are durable and made to last. They are made of durable, heavy-duty 200 denier nylon fabric which is made for outdoor use. These also feature a header, two brass grommets, sewn stripes, and embroidered stars, and are finished with reinforced stitching. Make your 4th of July gathering as patriotic as it can be with these flags.
With these customizable cookout essentials, you can be sure that your next gathering is the best in the neighborhood! Take a look at our website for great and fully customizable products! https://wenningbranding.com
This Thursday is National Social Media Day and there is no better way to celebrate than engaging with your loyal audience through special summer social media offers. Social media has become so ingrained in our everyday lives. From personal posts to business pages, social media has vastly changed our lives. Honor the connections you’ve made with your social media accounts and create new impressions by offering one or more of the following social media offers!
Host a Sweepstakes
One of the best and most classic ways to give back to your audience and gain more traction on social media is by hosting sweepstakes. Take to your Instagram story and have contestants tag themselves in and repost your content for a chance to win some percent off of your product, membership, or services! The parameters of sweepstakes like this will guarantee organic leads to your page and further engagement with your current audience.
According to a study done by TailWind, 91% of Instagram posts that have more than 1,000 likes or comments are about contest posts. And social media accounts that run contests regularly grow 70% faster than those that don’t. So, to make the most of your giveaways, you have to make sure to keep your audience’s wants in mind.
Offer your best products in a package for a free giveaway to one of your lucky followers. Make the requirements for entry fun, like sharing your post and telling about their favorite product of yours or how they use your services. And once you announce the winner, make sure to add a call to action for the rest of your audience to follow and engage with your accounts for more chances to win.
Ring in the summer with a fresh deal for your followers and see your analytics soar.
Take a look at our website for great and fully customizable products!
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One of the best cultural shifts we have seen in the past two years has been a greater focus on our mental health. Now, families, communities, and work environments are making space to accommodate the mental health challenges we all face. And though these products are not the answer for everyone, you can support your employees by creating a more welcoming environment with these customizable stress relief products for the office.
Help your employees get any stress out with these therapeutic stress balls. These are great for relieving mental tension in your body, increasing strength, and soothing the mind. Made from high-quality and pliable Polyfoam, this ball is a small, therapeutic option that will be welcome in any office — or at any expo show! Imprint it with your logo and company colors to create a clean and cohesive product everyone will love.
One of the best products you can give your employees and clients is a versatile journal. Everyone will thank you when you offer the new, fully customizable Neoskin® hard-cover journal as a free bit of merch. Journaling has been proven to help alleviate stress and focus the mind. Give the gift that everyone will actually use. Imprint your logo front and center on the cover and spine and choose the right color to fit your brand aesthetic.
Essential Oil Diffusers
If you are looking for the perfect product to add a calming atmosphere to your office, check out this essential oil diffuser. This diffuser is perfect for the office because it is powered by a USB cable. This means that it can be plugged in and used almost anywhere. Fill with an office favorite essential oil and watch the vibe get better.
Help your employees and clients take charge of their mental health with these fully customizable stress relief products from Wenning Branding.
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Social media is a fast-paced machine. Trends come and go before they can even reach mainstream audiences, and your audience will move on from you if you do not keep your social media current. Because of this and many other factors, you should be consistently looking to revamp your social media marketing plan. The following are three essential social media plan steps and inclusions that we suggest developing for your small business.
Research and compile a list of keywords in relation to your business and brand. You will use this list to tag and promote your business and monitor those keywords to keep updated on the latest industry trends. This is one of the easiest ways to keep your social media current.
If you are unfamiliar with the term, Micro-Influencers are online personalities with more than 1,000 followers but less than 100,000 followers. Micro-Influencers are everywhere, in every industry niche, and tapping into this market is great for localizing your user-generated content and putting a face to your brand. Make sure to do your research to find the perfect small online creator to partner with.
A Crisis Plan
Whatever your opinion on “cancel culture” is, it’s here to stay. If you are on social media, you run the risk of being “canceled.” Mistakes happen, and everyone is human, but in this case, it is better to be safe than very, very sorry.
Develop a plan to put in place in the event of a social media fumble. That could be developing a plan for public response, hiring a publicist for your brand, or bringing in a trained crisis professional.
For more social media tips for small businesses, check back here every Monday for our latest blog and take a look at our website for great and fully customizable products!
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The world of social media is rapidly changing every day. Gone are the days of engaging your audience with a bunch of images. We have been online for too long and need something else to grab our attention! Statistically, static images do not receive as much engagement as videos. That means these days: video content is king in online marketing.
Why Do You Need Video Content?
Having high-quality and eye-catching visual content is a vital component to the success of any advertising or marketing campaign. In every industry, video content is the way to bolster your online advertising game.
Studies have shown that people in any target audience group are more likely to engage with video content than static advertisements. Clients can tell when you have been using the same video content for years. It is easy for a video to look outdated and they will not engage anyone.
But what do you do if you have no experience with video production?
That’s Where We Come In!
Video production can be costly and takes time and resources to get right. That is why you should leave it to the professionals! With all of our years of experience, we at Wenning Branding know a thing or two about what makes a great and engaging video.
Our team of professional video editors has experience in creating and marketing videos for a wide array of different types of businesses. We know what it takes to engage customers and clients from the first second they scroll to your video.
There is no better way to organically increase your brand awareness than posting exciting and engaging videos that display your products or services. Find out how to upgrade your media presence online and boost your engagement with fun and unique videos from Wenning Branding!
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When people begin the process of developing their marketing strategy, the first element they think of is the internet these days. We jump headfirst into getting ahead of the trends before even taking the time to set up a good foundation. Before you worry about increasing your engagement or boosting your SEO, figure out who your target audience is. Where are they the most likely to get their news and advertisements?
Why Direct Mail?
Did you know that according to the US Small Business Administration, a recent study has found that direct mail campaigns generate purchases 5x larger than email campaigns? There’s been such a focus on internet marketing that people often overlook direct mail. Make your business stand out and reach your customers where they are with Wenning Branding’s Direct Mail and Fulfillment Services.
There is so much content online that the market is becoming over-saturated. Consumers have been desensitized from advertisements they see while scrolling on their phones. However, getting something in the mail is sure to get anyone’s attention these days! Don’t get your message lost in all of the online noise and advertise the old-fashioned way!
How Can We Help?
We will take care of all of your marketing and fulfillment needs. Don’t waste your company’s valuable time and energy by worrying about fulfillment. That’s where we come in! Our team will take on navigating through all of the hassles of fulfillment for you. By having our fast and reliable fulfillment services, you will build lasting, trustworthy relationships with your consumers. Give us your direct mailing needs, and our team of experts will handle all of the logistics.
Learn more about how you can reach many customers with Direct Mail Services From Wenning Branding!
Click here to learn more: https://wenningbranding.com/direct-mail-and-fulfillment/
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Having branded apparel and promotional products is essential to your marketing plan. First impressions are everything, and you do not want to ruin it with shotty branded apparel. Creating a unified, professionally crafted look is the key to making your brand easily distinguishable to your customers.
To upgrade your business’s branded apparel, look no further than Wenning Branding! Between our vibrant silk screening to first-rate embroidery, you can be sure that your brand will be front and center in the office and at expo shows!
One of the most common goals of any marketing plan is to increase your brand awareness. Our embroidery service is sure to get your brand noticed. Having that kind of exposure is priceless.
If you are looking for that long-lasting look, we recommend embroidered apparel. It is a great look for your brand when you have high-quality gear. We offer jackets, shirts, hats, blankets, and more that have that soft and clean finish from our embroidery. Make sure what you give out and dress your employees in is a reflection of your business’s style and commitment to excellence.
If you want a sleek and cool look for your business, we recommend our silk-screening service for all of your branding needs. Whether it’s t-shirts, hoodies, bags, or hats, we have the equipment to give you the right look for your business. Bring some new vibrance to your brand with silk-screened apparel and promotional materials.
Create a unified look in your office, increase your brand awareness, and give your customers something they will wear and use for years to come! From professional uniforms to branded apparel for employees, get the best branding for your money with Wenning Branding.
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The internet is a fast-paced place that is constantly changing and, you must keep up with the times! But if you are not well-versed in internet analytics and algorithms, internet marketing feels overwhelming and impossible!
Why do you need professional help?
Online advertising is a vastly different world than traditional media. Ads that do well in print or on TV do not do the same numbers when applied to social media. There are complex rules you have to follow and, succeeding requires many different elements of each post to work in tandem with each other. If you aren’t already well versed in the fundamentals, it will take you a long time to even get started.
This is where we come in!
There are many different avenues when it comes to social media advertising. Our experienced professionals work with every major social media platform and can optimize ad spending so that you can get the best results.
Our Team will sit down with you and go over your exact goals and what you need to build on to increase business. We strategize a plan to ensure that we are setting you up for success! We can make custom videos or graphics for your ads and create content on a recurring basis to boost your SEO.
We will give you a detailed Analysis Report each month to show where your ads are getting the most traffic. From those numbers and tons of research, we formulate the best plan for you to get the best ROI.
Are you lost in the Social Media World? Are you sitting there scratching your head at terms like SEO? We can help you with all of your questions! Find out how Wenning Branding can take your social media presence to the next level HERE: https://wenningbranding.com/social-media-advertising/.
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What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.
Create an Online Website
If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.
Start Using Social Media
Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.
Participate on Online Question-Answer Sites
Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.
Start Advertising Digitally
Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.
In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!
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By now, whether it is through our previous blogs or your knowledge, you are probably aware of Barstool Sports. Barstool was not always the powerhouse they are today. The point of this blog is to teach you about Barstool’s history and show you how they became a cult favorite over the last few years.
Barstool started in the basement of Dave Portnoy’s parents’ house in Milton, Massachusetts. Barstool originally was a hardcore sport, gambling, and fantasy football newspaper. The first issue released on August 27, 2003, and Portnoy had homeless people hand the papers out in public transport stations in Boston. In 2007, barstoolsports.com opened to the public, and the brand started to take off. People started talking about Barstool more, and they continued to grow through word-of-mouth. People loved the content and would share it with their friends. Growing in popularity helped them move to the next stage of their business in 2010, where they would host parties at Universities around the country.
From 2010-2015 nothing major was happening at Barstool. They were growing their social media presence tremendously while still hosting parties and running their website. In 2016, Barstool company changed. Portnoy relocated the company to New York City. He then sold a 51% stake of the company to The Chernin Group. After this, Barstool Sports hired Ericka Nardini to become the new CEO. This move helped the company convert to a more lifestyle feel while including what the company was founded upon, sports and gambling. In August of 2020, Barstool sold 36% of the company to Penn National Gaming. The value of Barstool was 450 million dollars at the time of the sale. Now in March of 2021, Barstool is valued closer to 4.5 billion dollars. The increase in value is because Barstool owns a sportsbook now. Dave Portnoy has made many people very wealthy, and it is exciting to see where he will take the company in the future.
What Makes Barstool Successful
Barstool has been so successful because it has found a way to target all demographics. They want to make people laugh and have done so by making everything they talk about satirical. They have done a great job of this through their social media pages, podcasts, and unique clothing line. One of the creative things they have done to gain popularity is One Bite Everyone knows the Rules, a series hosted by Portnoy. He goes around the country trying the best-recommended pizzas and rating them. His rating has become the gold standard when considering good pizza. If the pizza has a rating is above a 7, that means that it is GOOD. Barstool also hosts a ton of popular podcasts. Some of the most well-known podcasts are Chicks in the Office, Call Her Daddy, Pardon my Take, and Bussin with the Boys. The podcasts cover everything from sports to dating advice, which helps them connect with such a vast audience. They also have made the term “Saturdays are for the boys” extremely popular and profitable. This term has also had spin-offs like “Saturdays are for the girls.” Essentially, they created a mainstream and profitable meme. Besides all of this, they also host Rough and Rowdy, which are amateur boxing matches. They have even gotten involved in stocks and investment advice over the pandemic. Barstool has had great success because of the wide variety of industries they involve themselves in. Their portfolio has helped them create their cult following, which will help them be even more successful.
Covid-19 has affected and changed the world as we know it. Many people’s entire lifestyle has changed. Due to the pandemic, people have started to use social media much more. Social media has emerged and become more prominent in everyday life. Because of this, some people have found great success over the last year.
Dave Portnoy is the owner of Barstool Sports. He has already been extremely successful. During the pandemic, Portnoy was able to take his name from being just known in the high school and college community to becoming a household name. My parents, who are both over 50 and aren’t active on social media, even know who he is! Portnoy has been doing “One bite, everybody knows the rule” for years. This segment is where he goes to the best-ranked pizza places and tries and rates their pizza. Portnoy has also been donating thousands of dollars to small businesses that have suffered during the pandemic. Portnoy continues to expand his fanbase by investing in new ventures like NASCAR and day trading. Portnoy has been getting positive attention everywhere. I’m sure this won’t be the last time we hear of him.
Not everyone on this list has gained popularity for the right reasons. Jake Paul is one of those people. He built his reputation off of controversy. Whether it was on Vine, posting questionable videos on YouTube, or taking shots at professional boxers like Nate Diaz and Conor McGregor. While all of this was happening, he decided to become a professional boxer. In his debut, he knocked out Nate Robinson, a former NBA player. His next fight is against a former MMA fighter, Ben Askren. I think most of the world (that cares) is rooting to see Askren knock Jake Paul out. It is crazy to see someone become so famous and prominent by being so disliked. People hate him so much that they like him. It is insane!
Dixie and Charli D’Amelio
Dixie and Charli saw a rise in popularity over the last year. Both of them are TikTok stars and two of the most famous teen celebrities in the world. They rank number 2 and 3 on the list of top-earning TikTokers. Their rise to fame has earned them sponsorship deals with Hollister and Morphe cosmetics. Charli also has a drink named after her at Dunkin! Not only this, but brands are head over heels for them. Record labels have offered to pay for them to dance to their artists’ latest hits. Also, brands have asked them to endorse their products as well celebrities have invited them to collaborate. All of their fame has earned them their own Hulu 8-episode mini-series.
It seems like Joe Rogan has been around forever. His rise to fame started in 2001 when he was the host of the show Fear Factor. Since then, he has become one of the voices behind the UFC. If you tune into any UFC event, you will surely hear Joe Rogan commentating the fight. What has taken him over the top in popularity is that he is the host of The Joe Rogan Experience podcast. This podcast is currently one of the most popular podcasts. He talks with A-list celebrities about pop culture, current events, and anything else you could imagine. Some of the people that have been on the show are Mike Tyson, Elon Musk, Lance Armstrong, Bill Burr, and Bob Lazar. The wild thing is, Joe Rogan is going to continue getting more and more popular.
Yes, I know Taylor has been famous forever! She completely upped her game in 2020. In 2019 Taylor lost the rights to her music. So last year, she decided to release two new albums, Folklore and Evermore. Both of these albums were received beautifully and produced many top hits. The best part of this is that Taylor might gain even more buzz. Taylor has said that she has started re-recording all of her music, so she has the right to release the music under her name.
She has also gained more followers over her social media platforms in the last year. Don’t be shocked if her popularity continues to skyrocket over the next couple of years.
Social Media’s Power
As you can see from the above, social media is extremely powerful and influential. All of these people and many others have seen their popularity rise due to social media. This where Wenning Branding can help your company. We can’t promise that you will become like Dixie and Charli D’Amelio and have millions of followers. We can promise is that we can help your company expand its social media presence and gain more followers!
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Every year there always seems to be a few trends that blow up. Recently, popular trends have started over social media, so when we found one that didn’t have anything to do with social media, we thought we would cover it. It is called Aroma Putty.
What is Aroma Putty
Aroma Putty is a silly putty that is scented. The putty is a tad more complicated than just good-smelling putty. Anyone can use Aroma Putty. The putty attempts to reach an older demographic. Since toy stores are closed, impulse purchases are at an all-time low. The power of children to influence their parents to purchase something is essentially non-existent. Aroma Putty rebranded to show how it can help kids who had their schools, activities, or summer camps shuttered with stress relief and focus. It can cater to parents by having more adult scents like rosemary, rose flower, and mint.
How has Aroma Putty Grown
Shockingly, Aroma Putty has been able to grow during these challenging times. Small companies that sell Aroma Putty have been able to connect with retailers that they would not have been able to in the past. In the past, there were large conferences held so that companies could sell their product to retailers. Some smaller companies may not have been able to afford the travel needed to attend the Conferences. Now that everything is online, it provides the companies the opportunity to meet the retailers virtually.
A company that has been using these challenging times to its advantage is Crazy Aarons. They have been sending samples to potential buyers, and packages are delivered straight to potential customer’s homes. They do this because it grants an opportunity to get the toy in a child or adult’s hand at a low price. It has worked because when the putty reaches potential customers, they fall in love with it and see all the potential benefits mentioned above.
Product Highlight: Crayola Relaxation Aroma Putty
Crayola’s Aroma Putty use is as a fidgeting and relaxation gift. By squishing and stretching the putty, it releases the soothing scents. The scents from the putty; simultaneously invigorating and calming your senses. The putty helps to satisfy the need to knead or fidget. Besides providing aromatherapy, why else is this product a good purchase? The putty is also safe, non-toxic, and doesn’t leave residue on hands. The product is good to keep in mind if you are buying the putty for young kids. The putty also comes in a reusable and portable package. Lastly, the putty comes in many different scents. Some of those scents are lavender, frankincense, clove, coconut, tea tree, chamomile, lemongrass, orange, spiced apple, eucalyptus, peppermint, and cinnamon.
Aroma Putty has become such a success because it is more than just a toy. It has been able to provide health benefits to people everywhere, no matter the age. Will aroma putty be successful in the long run, or is it just a trend that will die out? I am not sure, but if I had to guess, I think it will stick around for a while!
People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!
Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.
Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.
Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.
As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.
How We Can Help
Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features. A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!
Complete the form below and let us know how Wenning Branding can help your branding needs!
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