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How To Incorporate Social Media Into Your Trade Show

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One way to enhance your trade show game is to incorporate social media into your plan! But, if you’re just starting out or if you’re unfamiliar with how to effectively use social media that can seem overwhelming. That’s why this week, we’re breaking down the best ways to incorporate social media into your trade show from start to finish!

Incorporate Social Media Before The Event

Firstly, you should be consistently utilizing social media before the event. Combining social media ads along with your usual marketing plan will help you to reach a wider audience. And you don’t have to stop at simple awareness ads. Posting about a crazy, cool offer a week or two before will get people interested in you and keep your brand fresh in their heads.

What To Do While You’re There

Next, you should be utilizing social media during the event. Always remember that with social media, consistency is key! Posting and updating live during your trade show keeps people in the know. This will help raise awareness about your booth and giveaways. It will also get your information out there to people who weren’t able to make it.

Have fun with it and engage with your visitors! Have a custom geo-filter on Snapchat, which you can buy for a small area and get people to post on a snap map or local snap story, which everyone can see. A great idea is to make it a contest or game somehow about getting people to take a pic of something with the filter and win a prize!

What To Do After

Then afterward, all ways do follow up! Retarget ads with a limited offer (X% off if you book/buy in the next two weeks, the more you buy, the better the deal is, etc.). That combined with a good performance at the show will get people to stick with you and your brand. Get creative and have fun, and your visitors will remember your booth.

Take a look at our website!

https://wenningbranding.com 

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Wenning Entertainment- https://www.wenningent.com

Make Your Visitors Feel Special!

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To your visitors, trade shows can seem like seas of endless tables and booths. And you are right in the middle of that mix, trying to get their attention. Whether you are a veteran in the tradeshow world or just starting out, the hardest part is always: How do I make my booth stand out and stick in my visitor’s minds?

Make Your Visitors Feel Special

The key to making a lasting impression on your visitors is to make them feel special. Our resident trade show expert, Eric Wenning, has a foolproof method to get people not only invested in your booth but to keep them coming back: VIP Lanyards!

At his booth, Eric often gave out a “VIP Lanyard” to visitors who stopped and talked at his booth. Then at the end of the day, he randomly picked someone who still wore it to feature in a small clip and gave them a prize!

This technique has many different benefits. First of all, it makes your guests feel special and welcomed by your organization with a unique gift and incentive to wear the lanyard all day. Also, it’s free marketing! You will catch the eye of other guests who have not seen your booth. The exclusivity of the badges will make them want to find out where everyone is getting them.

It also will slightly intimidate the competition, since guests go to their booths already wearing your branded merch. Not many other businesses do lanyards like this. So, it’s a great way to set yourself apart from the crowd.

Layer On The Prizes

Once your visitors return to your booth, it’s time to layer on the prizes! This is a perfect opportunity to have some fun with your branded items. Maybe you give your branded pen out to everyone who stops by but only those who come back with their VIP passes can get one of your more special branded items. Or if you really want to stand out, do what Eric did and hand out Amazon gift cards.

Whatever you choose, just make sure you stand out at your next trade show and leave a great first impression!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Attention Grabbing Trade Show Tips

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Attention Grabbing Trade Show Tips

After a year of being out of commission, trade shows are back and better than ever! But a year off has made all of us a little rusty in terms of our trade show tricks. It’s hard enough getting back to regular social functions, let alone selling and pitching yourself and your brand to strangers. Have no fear! The experts at Wenning Branding are here to help with tips and tricks on how to break the ice with potential clients and hold their attention to get them interested in your brand.

Break The Ice in a Creative Way!

The number one tool that you should be sharpening before you get to your trade show is your opener. This is the beginning of the crucial first impression. So, make it memorable!

For example, our leading expert on trade show tactics, Eric Wenning, has a signature opener for new clients. He would hand prospects a pamphlet and say: “Can you throw this out for me?” This funny one-liner caught their attention and made them feel comfortable enough to approach your booth.

Turn Your Brochure Into a Game!

Once you get people to your booth, you obviously want to keep them there. Try living up your materials! For example: turn your brochure into a game! With every booth handing out their own pamphlets, people are loaded up with so much stuff that they don’t even look at all of it. By putting a game on your brochure, people will be interested in your content and others will flock to see the fun booth with the game. It’s a great way to get people to look closely at your content in a memorable way.

Keep your mind on being creative. Get unique with your opening lines and your brochure. Tailor them to your specific company or brand and have fun with it! The more fun you’re having the more fun your potential clients will have. So get creative!

 Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

 

New Trade Show Giveaways!

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Perfect Products For Giveaways!

With Covid-19 restrictions lifting more and more every day, trade shows are coming back in full force! To really set yourself apart from the crowd and make a great first impression with new clients, you’ll need some great merch. That’s why this week we’re featuring these cool and eye-catching, fully customizable giveaway products!

UV Phone Sanitizer with Wireless Charger

Our first featured product is the new UV Phone Sanitizer and Wireless Charger! Perfect for the tumultuous post-covid world, this device’s sanitizing function kills approx. 99% of germs from your smartphone! Its sleek and clean design will charge most remote wireless charging enabled smartphones and its sanitizing modes range from 90 seconds and 5 minutes. (Shorter time for smaller devices).  Keep safe and cool with these unique cases!

To learn more about the UV Phone Sanitizer with Wireless Charger, click HERE!

Metal Stylus Pen Drive USB 2.0

To continue the tech-y start, our second featured product of the week is The Metal Stylus Pen with a USB 2.0! This high tech, elegant metallic finish pen is perfect for your next trade show. This multi-function item combines a ballpoint pen, chip on board USB drive and a rubber stylus for use with their favorite mobile devices. By customizing this unique product, you will impress your recipients and competitors alike with a quality marketing tool. Upgrade your branding game with a dual use product that your clients will get daily use out of!

To learn more about the Metal Stylus Pen Drive USB 2.0, click HERE!

Your Go To Tote Bag

A trade show classic, this tote bag will be great as your next giveaway. This drawstring tote backpack made of 210 denier with doby nylon features a main compartment, front zippered pocket, and a reflector. These bags are great for everything under the sun and can be used both day and night trips as the reflector keeps you visible at night. It’s the ideal backpack for sports, camping, hiking, and walking away from your booth with all of your company’s brochures! 

 To see how you can customize your own Tote Bag, click HERE!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wave Your Flag High at Your Next Trade Show!

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This season, everyone is going to have to dust off their trade show skills…

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Hard Seltzer’s New Best Friend: The Skinny Cooler!

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Summer time is in full swing and nothing says summer like a seltzer! Hard seltzers are one of this season’s biggest trends. With the growing popularity in the skinny drinks, more beverage brands are coming out with their own take on hard seltzer. That’s why this week, we’re introducing hard seltzer’s new best friend: The Maars Stainless Steel Skinny Can Cooler!

Hard Seltzer’s New Best Friend

Stay cool this summer with the all new Maars Stainless Steel Skinny Can Cooler. This cooler is designed to hold the most popular brand name skinny canned beverages. The design is diverse enough to accommodate a wide range of drinks in case hard seltzers are not to your taste. Sparkling water, tea, energy drinks, and more will find a snug home in this cooler. Screw on lid is equipped with a rubber gasket that securely grips and holds your can in place.

Advertise Your Brand And Keep Cool

These uniquely structured cans are the perfect product to market yourself and your company this summer! With so many colors to choose from, your logo will comfortably sit on the body of the cooler. Laser engraved leaving silver imprint on all colored can coolers. The stainless steel can cooler will laser engrave leaving a black oxidized imprint. Not only are these coolers cool looking but they’re cool inside too! Once secured, your drink stays refreshingly chilled sip after sip for up to 12 hours.

Set yourself apart from the crowd at your next trade show and keep your drinks cool this summer with a branded skinny cooler from Wenning Branding. For more information, click HERE!

 Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

Celebrate Christmas In July

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Christmas In July!

Because of the Covid-19 pandemic, a lot of treasured traditions had to be canceled or postponed. From weddings to graduations, your employees and clients have not had the chance to celebrate anything for nearly a year. So, with not a lot of holidays coming up to choose from, how do you boost your employee morale? By creating a celebration of course! That’s why this week at Wenning Branding, we are celebrating Christmas in July!

Custom Designed Metal Christmas Ornaments

Set yourself apart from all of the other company picnics with a fun theme! Christmas in July is a versatile classic.  Now that many people are vaccinated, you can have as much fun with the theme as you want with a Secret Santa and free giveaways to your employees.  A great give away option are these sleek Custom Designed Metal Ornaments! Completely customizable, these ornaments emboss your logo and company name in metal to give it a modern and clean finish. 

Brandable 3 Piece Christmas Ornament Bundle

If you are more into the classic Christmas experience, this Branded Three Piece Ornament Bundle is perfect for you! These classic baubles can be customized by color, logo and company name. With a shiny finish they are perfect to dress up any Christmas tree. Your employees and even your clients are sure to love them!

If you would rather keep Christmas in December, by all means have a company picnic or baseball game to reinvigorate your employees. But do not wait until mid-December to get your holiday decorations. Add a personal touch to your party favors with these branded ornaments by pre-ordering them for the holidays. Beat the rush winter rush or beat the heat with these branded Christmas ornaments!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.co

New Customizable Water Bottles!

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Tailor Your Branding To Your Business

When creating marketing and branding plans for your business, you have to tailor your advertising to your specific company and audience. For example, if you’re a gym, odds are that a branded coaster probably won’t be the best investment to grow your business. Always consider what your consumer would use often and how it fits in with your brand. That’s why this week we are introducing these uniquely designed iconic sport water bottles by Elemental. 

Water Bottles in The Gym

Gyms are the perfect place to feature these new branded water bottles! Encourage healthy habits with your patrons and market yourself at the same time. With a variety of colors and patterns, customizing these water bottles is a breeze. This water bottle can feature your business name or logo in bold and vibrant printing along its body.  This will help your brand to make a clear statement. 

Water Bottles in Everyday Life

These water bottles are perfect for the gym and everyday life. Your patrons are active people. That is not just exclusive to the gym. They hike and bike and do other outdoor activities that require lots of water.  Refresh your workout instantly without interruption with just one hand.  The convenient side strap makes it easy to keep hydrated during any activity!

It is essential that you always consider what your consumer would actually benefit from when choosing a branded product.  Every time your consumer uses the product you brand your business on is one new impression.  The more impressions you are able to get, the more free publicity.  So always keep in mind what they will use often and how it fits in with your brand. 

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

How To Utilize Video Properly

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Are You Utilizing Video Properly?

Is your online marketing plan stuck in static images and text posts?  Do you have videos already in your arsenal but aren’t satisfied with how they look?  This is a major hurdle to jump if your company doesn’t already have an in house video editor.  Figuring out the language of videos and what types of videos work best on which medium is a full time job in and of itself.  A more convenient way to reinvigorate your marketing plan with well made videos is to go through our tried and trusted video editing service Videotter! 

But why do you even need videos in your marketing plan? Why aren’t static images and texts enough.

 

Why Utilize Videos Anyways?

Human’s eyes are naturally more attracted to movement.  So, biologically, video captures your potential customers eyes better than static images.  The more attention grabbing the video,  the more engagement your brand gets overall!

“But I Already Have Static Ads, Why Should I Add Videos?”

You might be thinking to yourself that sure, you get it video is important.  But is it really THAT much better than regular images?  Statistically, video posts are more likely to increase engagement and clicks than static images or text. So unless you want your online engagement to flat line, get with videos!

So, now that you know how video’s will transform your marketing and social media presence, where do you go from here?  Editing videos is hard.  Trying to make engaging video content takes a lot of skill and time to master.  So save yourself your valuable time (and the head ache of teaching yourself new software) and sign up for our video editing service Videotter!

Find out more about how you can transform your online presence at www.videotter.com

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

Flag Day: Summer Branding Essentials

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Happy Flag Day!

Happy Flag Day! And a very Happy Birthday to Eric Wennning! With so many holidays coming up, celebrate and show your pride for your country with these customizable items and market yourself too!  The best products to brand yourself on can sometimes be the simplest. Think about what your customers would use every day. For example, what would you bring on a holiday picnic or a day at the beach? Commemorate the adoption of our national flag in style with these versatile summer branding essentials. 

This week’s featured products are: Stars and Stripes Tote and US Sunglasses!

Stars and Stripes Tote

This spacious tote bag made out of durable 600D polyester has a unique patriotic design along its exterior. The front pocket is white so it is a blank canvas to support your unique logo. This is a fantastic product for patriotic holidays such as Flag Day, Independence Day and many more.

US Sunglasses

Show your patriotism with our USA Patriotic (Miami style) Sunglasses. With your name or logo imprinted on the arm of these sunglasses, you’ve got a perfect giveaway for patriotic holidays, summer barbecues, beach days or simply wear them to show your USA pride. These glasses have ultraviolet tinted lenses that offer full UV400 UVA & UVB Protection.

Whether you’re headed to the the beach or tailgating with friends, these practical and fun products will make sure your brand is on everyone’s mind this summer. These items are great for Flag Day or 4th of July sales and will keep your Independence Day and many more.

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

Summer Beach Essentials

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Summer Is Almost Here! How Will You Make Your Brand Stand Out?

When sitting down to consider how you want to market yourself or your brand, it’s good to keep current events in mind. Covid-19 cases are declining more and more every day. All kinds of restrictions on everyday life are being lifted, from mask mandates to capacity limits. With all of this new freedom, most Americans have one thing on their mind: VACATIONS!  

Take early advantage of the summer travel boom and market your company with these branded US Flag Beach Towels and Beach Balls. Keep your business on everyone’s mind this summer in a fun and unique way! 

There’s nothing more American than a summertime vacation at the beach. Whether you’re on your way to the Outer Banks or Key West this summer, show off your pride, and brand.

US Flag Beach Towels

Made of 100% ring-spun cotton this beach towel features the stars and stripes of the United States flag. Measuring 30″ x 60″, the velvety velour towel has a smooth sheared finish that’ll keep your consumers comfy and cool in the summer heat. Our fiber reactive printing provides vibrant detail and color so you can be sure that your existing logo will show up perfectly. You can choose from screen printed or embroidery options to ensure that your logo stays put.

US Flag Beach Balls

Bounce around new ideas with your

clients with this 16″ USA Beach Ball! The vinyl inflatable beach toy provides a patriotic twist to the classic toy and features alternating red, white and blue panels with white stars on the color panels. It measures 1/2 the circumference when the item is inflated. Great for Fourth of July picnics, pool parties, and many other patriotic events! 

These products are a great option for Fourth of July promotions. Just plug in your logo, name, or custom design and you’re done. Now, every time your customers have fun in the sun, your name will be the first thing they see!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

Summer Branding Essentials: US Flag Lunch Bags

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Happy Memorial Day!

Happy Memorial Day from our family to yours!  Summer time means taking advantage of the beautiful weather as much as possible. Office picnics, beach vacations, and little league games are the score for the season. The change of the seasons brings new opportunities to market yourself and your brand. When it comes to which products might be the most effective, a good rule of thumb is to think “usability”.  Which is why this week we are featuring these American Flag Lunch Bags! 

This Week’s Featured Product: US Flag Lunch Bags

Bring a touch of patriotism to your potential customers’ lunch hour with these American Flag Lunch Bags. Made of Polyester/PEVA/ PE foam, these 6.5″ L x 8.5″ W x 6.75″ H lunch totes are insulated with a gray-colored PEVA liner to keep food fresh all day long. The zipper top lunch bags have a pouch on the front for extra essentials and your amazing imprint.

This item can be silk screened with your specific company logo or message.  Make a great first  impression when you hand it out at cafes, parks, festivals, trade shows and other promotional opportunities. Every time your customers go to pack their lunch or get snacks for their kid by the pool they’ll think of your brand. These are a great option for Fourth of July and Memorial Day promotions.

At any promotional event potential customers are bombarded with loads of booths and tables all peddling similar promotional items. Set yourself apart from all of the basic branded pens out there with these American Flag Lunch Bags! These lunch bags will provide your organization with a unique, eye catching product that your customers will love. 

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

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