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How To Incorporate Social Media Into Your Trade Show

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One way to enhance your trade show game is to incorporate social media into your plan! But, if you’re just starting out or if you’re unfamiliar with how to effectively use social media that can seem overwhelming. That’s why this week, we’re breaking down the best ways to incorporate social media into your trade show from start to finish!

Incorporate Social Media Before The Event

Firstly, you should be consistently utilizing social media before the event. Combining social media ads along with your usual marketing plan will help you to reach a wider audience. And you don’t have to stop at simple awareness ads. Posting about a crazy, cool offer a week or two before will get people interested in you and keep your brand fresh in their heads.

What To Do While You’re There

Next, you should be utilizing social media during the event. Always remember that with social media, consistency is key! Posting and updating live during your trade show keeps people in the know. This will help raise awareness about your booth and giveaways. It will also get your information out there to people who weren’t able to make it.

Have fun with it and engage with your visitors! Have a custom geo-filter on Snapchat, which you can buy for a small area and get people to post on a snap map or local snap story, which everyone can see. A great idea is to make it a contest or game somehow about getting people to take a pic of something with the filter and win a prize!

What To Do After

Then afterward, all ways do follow up! Retarget ads with a limited offer (X% off if you book/buy in the next two weeks, the more you buy, the better the deal is, etc.). That combined with a good performance at the show will get people to stick with you and your brand. Get creative and have fun, and your visitors will remember your booth.

Take a look at our website!

https://wenningbranding.com 

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Wenning Entertainment- https://www.wenningent.com

New Trade Show Giveaways!

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Perfect Products For Giveaways!

With Covid-19 restrictions lifting more and more every day, trade shows are coming back in full force! To really set yourself apart from the crowd and make a great first impression with new clients, you’ll need some great merch. That’s why this week we’re featuring these cool and eye-catching, fully customizable giveaway products!

UV Phone Sanitizer with Wireless Charger

Our first featured product is the new UV Phone Sanitizer and Wireless Charger! Perfect for the tumultuous post-covid world, this device’s sanitizing function kills approx. 99% of germs from your smartphone! Its sleek and clean design will charge most remote wireless charging enabled smartphones and its sanitizing modes range from 90 seconds and 5 minutes. (Shorter time for smaller devices).  Keep safe and cool with these unique cases!

To learn more about the UV Phone Sanitizer with Wireless Charger, click HERE!

Metal Stylus Pen Drive USB 2.0

To continue the tech-y start, our second featured product of the week is The Metal Stylus Pen with a USB 2.0! This high tech, elegant metallic finish pen is perfect for your next trade show. This multi-function item combines a ballpoint pen, chip on board USB drive and a rubber stylus for use with their favorite mobile devices. By customizing this unique product, you will impress your recipients and competitors alike with a quality marketing tool. Upgrade your branding game with a dual use product that your clients will get daily use out of!

To learn more about the Metal Stylus Pen Drive USB 2.0, click HERE!

Your Go To Tote Bag

A trade show classic, this tote bag will be great as your next giveaway. This drawstring tote backpack made of 210 denier with doby nylon features a main compartment, front zippered pocket, and a reflector. These bags are great for everything under the sun and can be used both day and night trips as the reflector keeps you visible at night. It’s the ideal backpack for sports, camping, hiking, and walking away from your booth with all of your company’s brochures! 

 To see how you can customize your own Tote Bag, click HERE!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wave Your Flag High at Your Next Trade Show!

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This season, everyone is going to have to dust off their trade show skills…

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Hard Seltzer’s New Best Friend: The Skinny Cooler!

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Summer time is in full swing and nothing says summer like a seltzer! Hard seltzers are one of this season’s biggest trends. With the growing popularity in the skinny drinks, more beverage brands are coming out with their own take on hard seltzer. That’s why this week, we’re introducing hard seltzer’s new best friend: The Maars Stainless Steel Skinny Can Cooler!

Hard Seltzer’s New Best Friend

Stay cool this summer with the all new Maars Stainless Steel Skinny Can Cooler. This cooler is designed to hold the most popular brand name skinny canned beverages. The design is diverse enough to accommodate a wide range of drinks in case hard seltzers are not to your taste. Sparkling water, tea, energy drinks, and more will find a snug home in this cooler. Screw on lid is equipped with a rubber gasket that securely grips and holds your can in place.

Advertise Your Brand And Keep Cool

These uniquely structured cans are the perfect product to market yourself and your company this summer! With so many colors to choose from, your logo will comfortably sit on the body of the cooler. Laser engraved leaving silver imprint on all colored can coolers. The stainless steel can cooler will laser engrave leaving a black oxidized imprint. Not only are these coolers cool looking but they’re cool inside too! Once secured, your drink stays refreshingly chilled sip after sip for up to 12 hours.

Set yourself apart from the crowd at your next trade show and keep your drinks cool this summer with a branded skinny cooler from Wenning Branding. For more information, click HERE!

 Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

Celebrate Christmas In July

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Christmas In July!

Because of the Covid-19 pandemic, a lot of treasured traditions had to be canceled or postponed. From weddings to graduations, your employees and clients have not had the chance to celebrate anything for nearly a year. So, with not a lot of holidays coming up to choose from, how do you boost your employee morale? By creating a celebration of course! That’s why this week at Wenning Branding, we are celebrating Christmas in July!

Custom Designed Metal Christmas Ornaments

Set yourself apart from all of the other company picnics with a fun theme! Christmas in July is a versatile classic.  Now that many people are vaccinated, you can have as much fun with the theme as you want with a Secret Santa and free giveaways to your employees.  A great give away option are these sleek Custom Designed Metal Ornaments! Completely customizable, these ornaments emboss your logo and company name in metal to give it a modern and clean finish. 

Brandable 3 Piece Christmas Ornament Bundle

If you are more into the classic Christmas experience, this Branded Three Piece Ornament Bundle is perfect for you! These classic baubles can be customized by color, logo and company name. With a shiny finish they are perfect to dress up any Christmas tree. Your employees and even your clients are sure to love them!

If you would rather keep Christmas in December, by all means have a company picnic or baseball game to reinvigorate your employees. But do not wait until mid-December to get your holiday decorations. Add a personal touch to your party favors with these branded ornaments by pre-ordering them for the holidays. Beat the rush winter rush or beat the heat with these branded Christmas ornaments!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.co

American Flags For Any Occasion

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American Flags For More Than Just Holidays

We at Wenning Branding hope you had a fun filled 4th of July holiday weekend! Even though the holiday has come to an end, your pride for your country does not have to end with the start of the week. Show your pride with our diverse selection of American flags. We have all kinds of sizes so that you can find the right fit for your needs. The holiday may be over, but it’s never too late to show your patriotism!

American Flags For Your Business

Are you like us and expanding or moving your business? Our larger flags would be a perfect way to take up that empty space you didn’t know what to do with!Whatever the occasion, an American flag is always a great addition. Our large flags are perfect to adding extra drama to your business decor.


Think of your employees! With the summer season in full swing comes company gatherings like cook outs.  Give the gift of goodie bags with hand held American flags in them for a patriotic summer!

American Flags For Every Day

These flags are great for every day use! Have you ever considered putting a flag pole in in your front yard? How about fun miniature flags on toothpicks to spice up your spread at your next party? Cook outs, little league games, and sporting events are all great opportunities to show your pride for your country!

It doesn’t have to be a holiday for you to celebrate America. With all kind of sizes on the Wenning Branding website, you’re sure to find one that fits your needs!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

How To Utilize Video Properly

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Are You Utilizing Video Properly?

Is your online marketing plan stuck in static images and text posts?  Do you have videos already in your arsenal but aren’t satisfied with how they look?  This is a major hurdle to jump if your company doesn’t already have an in house video editor.  Figuring out the language of videos and what types of videos work best on which medium is a full time job in and of itself.  A more convenient way to reinvigorate your marketing plan with well made videos is to go through our tried and trusted video editing service Videotter! 

But why do you even need videos in your marketing plan? Why aren’t static images and texts enough.

 

Why Utilize Videos Anyways?

Human’s eyes are naturally more attracted to movement.  So, biologically, video captures your potential customers eyes better than static images.  The more attention grabbing the video,  the more engagement your brand gets overall!

“But I Already Have Static Ads, Why Should I Add Videos?”

You might be thinking to yourself that sure, you get it video is important.  But is it really THAT much better than regular images?  Statistically, video posts are more likely to increase engagement and clicks than static images or text. So unless you want your online engagement to flat line, get with videos!

So, now that you know how video’s will transform your marketing and social media presence, where do you go from here?  Editing videos is hard.  Trying to make engaging video content takes a lot of skill and time to master.  So save yourself your valuable time (and the head ache of teaching yourself new software) and sign up for our video editing service Videotter!

Find out more about how you can transform your online presence at www.videotter.com

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

Get Sustainable With Your Branding!

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How To Get Sustainable in Your Marketing Plan

Sustainability is one of the hottest trends in marketing today.  Tons of consumers are becoming more thoughtful about what they buy and use and its impact on the planet.  When thinking about what to market yourself or you company with, you want to keep in mind what your potential customers would use again and again.

Reuse is key here.  The more your customers are able to use the products you brand yourself on, the better they feel as ethical consumers.  Also, the more they uses our product, the more publicity your name or logo gets. 

This week’s featured products: Wheat Straw Cups and Mugs!

Wheat Straw Mug

This wheat travel mug, made of sustainable materials is great for hot beverages! Featuring a 50/50 coffee ground and plastic blend, this mug holds 17 ounces and a screw on lid for a secure hold on the go. 

Find out more about the Eco-Friendly Wheat Straw Coffee Mug here! 

Wheat Straw Cup

This water bottle is made from 100% sustainable and renewable natural wheat straw fiber. Whether you’re drinking your water while traveling, sipping on a hot cup of tea at home, this water bottle is up to the task.

Find out more about the Plastic Wheat Straw Coffee Cup here!

Both of these versatile and sustainable cups are great ways to market yourself and your brand this summer.  Single use products are a thing of the past. Bring your marketing plan up to speed with these and other fully customizable sustainable products. 

Check them out for yourself!
https://www.wenningpromotional.com/ProductDetails/?productId=552241925&imageId=41806354&tab=Tile&referrerPage=ProductResults&refPgId=522530886&referrerModule=PRDREB

https://www.wenningpromotional.com/ProductDetails/?productId=553311287&imageId=46136303&tab=Tile&referrerPage=ProductResults&refPgId=522530886&referrerModule=PRDREB

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

Flag Day: Summer Branding Essentials

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Happy Flag Day!

Happy Flag Day! And a very Happy Birthday to Eric Wennning! With so many holidays coming up, celebrate and show your pride for your country with these customizable items and market yourself too!  The best products to brand yourself on can sometimes be the simplest. Think about what your customers would use every day. For example, what would you bring on a holiday picnic or a day at the beach? Commemorate the adoption of our national flag in style with these versatile summer branding essentials. 

This week’s featured products are: Stars and Stripes Tote and US Sunglasses!

Stars and Stripes Tote

This spacious tote bag made out of durable 600D polyester has a unique patriotic design along its exterior. The front pocket is white so it is a blank canvas to support your unique logo. This is a fantastic product for patriotic holidays such as Flag Day, Independence Day and many more.

US Sunglasses

Show your patriotism with our USA Patriotic (Miami style) Sunglasses. With your name or logo imprinted on the arm of these sunglasses, you’ve got a perfect giveaway for patriotic holidays, summer barbecues, beach days or simply wear them to show your USA pride. These glasses have ultraviolet tinted lenses that offer full UV400 UVA & UVB Protection.

Whether you’re headed to the the beach or tailgating with friends, these practical and fun products will make sure your brand is on everyone’s mind this summer. These items are great for Flag Day or 4th of July sales and will keep your Independence Day and many more.

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

Summer Beach Essentials

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Summer Is Almost Here! How Will You Make Your Brand Stand Out?

When sitting down to consider how you want to market yourself or your brand, it’s good to keep current events in mind. Covid-19 cases are declining more and more every day. All kinds of restrictions on everyday life are being lifted, from mask mandates to capacity limits. With all of this new freedom, most Americans have one thing on their mind: VACATIONS!  

Take early advantage of the summer travel boom and market your company with these branded US Flag Beach Towels and Beach Balls. Keep your business on everyone’s mind this summer in a fun and unique way! 

There’s nothing more American than a summertime vacation at the beach. Whether you’re on your way to the Outer Banks or Key West this summer, show off your pride, and brand.

US Flag Beach Towels

Made of 100% ring-spun cotton this beach towel features the stars and stripes of the United States flag. Measuring 30″ x 60″, the velvety velour towel has a smooth sheared finish that’ll keep your consumers comfy and cool in the summer heat. Our fiber reactive printing provides vibrant detail and color so you can be sure that your existing logo will show up perfectly. You can choose from screen printed or embroidery options to ensure that your logo stays put.

US Flag Beach Balls

Bounce around new ideas with your

clients with this 16″ USA Beach Ball! The vinyl inflatable beach toy provides a patriotic twist to the classic toy and features alternating red, white and blue panels with white stars on the color panels. It measures 1/2 the circumference when the item is inflated. Great for Fourth of July picnics, pool parties, and many other patriotic events! 

These products are a great option for Fourth of July promotions. Just plug in your logo, name, or custom design and you’re done. Now, every time your customers have fun in the sun, your name will be the first thing they see!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- Wenning Method

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wenning Method- https://www.wenningmethod.com/wm-home1

Virtual Event Giveaways

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Virtual event giveaways, also known as virtual event swag, have always been relevant to businesses. Today, due to Covid, virtual events play an even bigger role. They help to build the customer-to-brand relationship. Giveaways, gifts, or swag are a fun, exciting part of most events and something that attendees look forward too.

Why have Virtual Event Giveaways

            First and foremost, virtual event giveaways boost engagement and amps up the digital event experience. During Covid, it helped make things feel a little more normal and made the event more personal, like an event in person would have. The giveaway also strengthens the relationship between companies and attendees. Lastly, the giveaway extends the life of the event for potentially years. For example, if a company gives away a t-shirt and the attendees wear it for years, then the company is still receiving free advertising. Other giveaways could be gift cards, online classes/memberships, free digital tools, and charitable donations that connect good vibes with the brand.

How to Share Virtual Event Giveaway Items

            There are many ways to get your giveaway into the attendees’ hands. The first thing you can do is send participants a gift box upon registration. This guarantees that the attendees receive the giveaway before the event. You could also send the giveaway after the event as a thank you for participating and being a part of the brand’s community. Another great way is through games. Games provide the participants a chance to win a prize. It also allows a fun game to take place during the event.

Benefits of Virtual Events/Giveaways

            The world will hopefully be going back to normal soon, but there are still benefits to keeping virtual events. Some of the benefits of virtual events are that they are eco-friendly, they are easy to personalize, and they can take place at any time or date. These benefits will keep virtual events relevant for years to come.

            Great giveaways for any event can be subscription boxes. At Wenning Branding we specialize in making fulfillment and subscription boxes for companies. You can use these as a giveaway for events or as a thank you to loyal customers. Reach out to us if you need subscription boxes!

How to Build a Digital Presence

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What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.

Create an Online Website

            If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.

Start Using Social Media

            Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.

Participate on Online Question-Answer Sites

            Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.

How to build a digital presence

Start Advertising Digitally

            Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.

            In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!

Barstool Sports Emergence

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            By now, whether it is through our previous blogs or your knowledge, you are probably aware of Barstool Sports. Barstool was not always the powerhouse they are today. The point of this blog is to teach you about Barstool’s history and show you how they became a cult favorite over the last few years.

Barstool’s History

Sportsbook

            Barstool started in the basement of Dave Portnoy’s parents’ house in Milton, Massachusetts. Barstool originally was a hardcore sport, gambling, and fantasy football newspaper. The first issue released on August 27, 2003, and Portnoy had homeless people hand the papers out in public transport stations in Boston. In 2007, barstoolsports.com opened to the public, and the brand started to take off. People started talking about Barstool more, and they continued to grow through word-of-mouth. People loved the content and would share it with their friends. Growing in popularity helped them move to the next stage of their business in 2010, where they would host parties at Universities around the country.

           From 2010-2015 nothing major was happening at Barstool. They were growing their social media presence tremendously while still hosting parties and running their website. In 2016, Barstool company changed. Portnoy relocated the company to New York City. He then sold a 51% stake of the company to The Chernin Group. After this, Barstool Sports hired Ericka Nardini to become the new CEO. This move helped the company convert to a more lifestyle feel while including what the company was founded upon, sports and gambling. In August of 2020, Barstool sold 36% of the company to Penn National Gaming. The value of Barstool was 450 million dollars at the time of the sale. Now in March of 2021, Barstool is valued closer to 4.5 billion dollars. The increase in value is because Barstool owns a sportsbook now. Dave Portnoy has made many people very wealthy, and it is exciting to see where he will take the company in the future.

What Makes Barstool Successful

Pardon My Take

            Barstool has been so successful because it has found a way to target all demographics. They want to make people laugh and have done so by making everything they talk about satirical. They have done a great job of this through their social media pages, podcasts, and unique clothing line. One of the creative things they have done to gain popularity is One Bite Everyone knows the Rules, a series hosted by Portnoy. He goes around the country trying the best-recommended pizzas and rating them. His rating has become the gold standard when considering good pizza. If the pizza has a rating is above a 7, that means that it is GOOD. Barstool also hosts a ton of popular podcasts. Some of the most well-known podcasts are Chicks in the Office, Call Her Daddy, Pardon my Take, and Bussin with the Boys. The podcasts cover everything from sports to dating advice, which helps them connect with such a vast audience. They also have made the term “Saturdays are for the boys” extremely popular and profitable. This term has also had spin-offs like “Saturdays are for the girls.” Essentially, they created a mainstream and profitable meme. Besides all of this, they also host Rough and Rowdy, which are amateur boxing matches. They have even gotten involved in stocks and investment advice over the pandemic. Barstool has had great success because of the wide variety of industries they involve themselves in. Their portfolio has helped them create their cult following, which will help them be even more successful.

The Podcast Explosion

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            Many of you have probably heard of podcasts, but do you know what they are? Podcasts are digital audio files made available on the internet for downloading to a computer or mobile device. Typically, they are available as a series, where new installments can be received automatically by subscribers. Podcasts have blown up over the last few years. Podcasts have become a mainstream, accessible, and easily digestible way to engage with stories and ideas. In this blog, we will be discussing all things podcasts. We will talk about why we listen to some of the best podcasts out there.

Statistics

Podcast 1

            Within the last three years, podcast listeners have grown 37.5%. 43% of people in the US listen to podcasts, with 75% of Americans being familiar with podcasts. On average, people who listen to podcasts listen to about 6 of them per week. So, who makes up the active listeners of podcasts? 44% of listeners are millennials, while Gen X makes up 33% of listeners, Baby Boomers make up 16%, and Gen Z makes up 7% of listeners. Lastly, males listen to podcasts slightly more than females. Out of all active listeners, 56% are male, and 44% are female.

Why We Listen

Podcast 2

            It has become easy to access podcasts daily. The podcast boom’s cause is three things; the ubiquity of smartphones, time spent in transit, and online music services. It is easier to multitask to podcasts than any other medium, bringing a dose of productivity to any part of your daily routine. Podcasts attribute to the brain-stimulating and addictive effects of audio learning. Another reason that podcasts are so popular is that it is unlike radio. Podcasts are listened to as much at home as when out and about. It has become mainstream to listen to while doing household chores, cooking, working out, and many other activities. Lastly, there is a podcast for everything. No matter your interests, you will be able to find a podcast perfect for you.

Popular Podcasts

Podcast 3

            I wanted to share with you some of the most popular podcasts and podcast genres. Comedy is the most popular genre, with 2 Dope Queens, The Joe Rogan Experience, and WTF hosted by Marc Maron being the most successful. The next biggest genre is education. The top podcasts in this genre are TED Radio Hour, Freakanomics Radio, and Radiolab. News is a big genre with The Daily, Up First NPR, and Serial leading the way. Then we have my favorite genre, sports! Pardon My Take (my favorite), Fantasy Focus Football, and 30 for 30 ESPN are some of the most popular podcasts out there. Lastly, gaming is a hugely successful genre. Game Scoop, Giant Bombcast, and Fireteam Chat are some of the most well-known in the genre. I could go on and on about podcast genres, but we would be here for days.

What is to Come?

Spotify

            Podcasts are going to continue growing in popularity. The percentage of people who actively listen to podcasts has increased significantly in the last three years. It hasn’t only been growing with millennials but in people 55+, which increased by 29% last year. Podcasts have become popular on all music streaming platforms. For example, Spotify spent over 400 million dollars on podcasted-related acquisitions. Spotify is only the beginning. As podcasts become more popular, more large purchases will take place. If you haven’t already, I highly recommend you start to listen to them!

Why Does Branding Exist?

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People have many different meanings of the word “branding.” People don’t realize that a brand exists only in the mind of the customer. Branding is a marketing practice where a company creates a name, symbol, or design that makes a COMPANY identifiable. A brand is not a tangible object a company is!        

Smile

Customer’s Impression

Branding exists because a brand can make a memorable impression on consumers and allows customers and clients to know what to expect from a company. The brand is the total of all viewpoints a customer has about a company. Let’s take a deeper dive into the importance of branding.

Everything a company does affects how people view the company. Every interaction sends a message. It is the company’s job to make sure all messages support the brand’s strategy and image. Branding is critical to a business’s success since it changes how people perceive the company. When branding is done correctly, it will drive new business and increase brand awareness.

Vision

Branding Vision

Branding also can unite an audience. People become more committed to a brand if they believe they share the same goals and visions. A great example of this is Gatorade. Gatorade uses professional athletes to promote their products. Why do you think they do this? Children and teenagers are typically the people consuming Gatorade. When they see professional athletes drinking Gatorade, it changes the perception of being a sugar-filled drink to a drink that helps athletes refuel. It creates the vision of “If I drink Gatorade, I can become a professional athlete.” The brand Gatorade is seen as a sports drink that helps athletes perform better. While the company, Gatorade is honestly just another juice company.

As shown above, the way a company brands can create trust within the marketplace. If brands have a positive reception, it can increase a company’s business value by providing more leverage in the industry. Employees who work for companies with successful branding can see improvements in their pride, satisfaction, and work efficiency. Successful branding affects more than just the consumer. It can create a better workplace and create new opportunities in the industry.

How We Can Help

help

Proper branding makes a company’s product more than just a sum of its parts. People make decisions based on more than product features.  A brand’s purpose and goal can help them stand out. At Wenning Branding, we pride ourselves on making brands stand out. Whether it is through fulfillment boxes or social media campaigns, we can help with anything!

Complete the form below and let us know how Wenning Branding can help your branding needs!

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