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Take Charge During the Christmas Shopping Season

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We have two weeks until Christmas! That means businesses everywhere are about to get a stream of last-minute shopping orders. While more orders and new customers are always welcome, this time of year can be overwhelming, especially for small businesses. So what is the best way to not only deal with the holiday rush but take advantage of it to benefit your business?

Promotions For Early Shoppers

The best way to get shoppers in the door and on your website is through deals! Think outside of the box! If you want to break up the crowds, offer promotions that run only for the week before Christmas. That way, you will be able to set out specific deals for early-bird shoppers.  This is a great way to ensure that you do not overwhelm your business the week of Christmas. BOGO deals and percents off individual services or whole shopping carts are perfect for this time of year!

Fulfillment

With a higher volume of orders, the closer we get to the holidays, there is always a concern about fulfillment. Make sure to keep your inventory stocked up for the season and well managed. This means getting the logistics of your delivery service and your customer relations department are in order and ready for the rush.

Use Your Social Media Platforms

A great way to incorporate the previous tips into your holiday plan is to include them on your social media platforms. Advertise your promotions on your profiles. Issue updates on your fulfillment process. Your social media accounts are a great resource so use them!

To effectively take advantage of the holiday shopping season, you need to get your business ahead of the rush and keep organized all the way through it. 

Custom Holiday Products

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It is going to be even more hectic than it usually is this holiday season. Check out our top picks this season and get a jump on ordering your custom holiday products today! 

Ugly Christmas Sweaters

The holiday season just wouldn’t be the same without breaking out your favorite ugly Christmas sweater! Ugly Christmas sweater parties are a staple of the season and you can be the toast of anyone you attend with these Customizable Ugly Christmas Sweaters.

These custom full-knit sweaters are made with top-quality threads in a rainbow of amazing colors and shades. The designs are woven right into the fabric, ensuring that your logo or name will be there forever. This sweater will be perfect for any family gatherings, office parties, or nights out on the town this holiday season. 

For more information on the perfect Ugly Christmas Sweater, click HERE!

Clear Acrylic Ornament 

If you’ve been on the hunt for a sleek and classy ornament to fit the aesthetic of your brand, look no further than these clear acrylic ornaments from Wenning Branding! These beautiful ornaments come in various 3-inch shapes so you won’t have to worry about them clashing with ornaments you already have. Each ornament is laser engraved so you can be sure that your design will be long-lasting. So add some sophistication to your tree this year! 

Pro-Tip: Place these ornaments in front of the lights on your tree so they can reflect it and make your tree sparkle! For more information on these sleek Clear Acrylic Ornaments, click HERE!

Holiday Stocking

If you’re looking for the perfect office Christmas decorations, then you need these customizable Holiday Stockings! These felt stockings are perfect to decorate the office with to add a bit of holiday cheer. Or use them for your holiday party and put gifts in them for your employees. The options are limitless!

For more information on these festive Holiday Stockings, click HERE!

Get ahead of the holiday rush and order your custom holiday products today! 

What To Do After Black Friday

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This year’s biggest weekend for holiday shopping is in the books! Black Friday, Small Business Saturday, and Cyber Monday are over, and now it is back to business as usual. If you followed our tips all this month, you have a solid set of new clients and have reached many new customers. But you might be asking yourself: now what do you do? 

Follow Up Communication

The key to building lasting relationships with the clients and customers that you got this weekend is to follow up with them! Keep in regular contact with them. There are tons of ways to go about this. Take the emails that you gathered and put together and put out an email blast. Follow up with the people that have ordered from you or booked your service directly with information on timelines or just a quick “thank you.” Get active on social media with daily posts! Whichever method you choose, make sure to show your appreciation to your clientele. 

Focus On Fulfillment

This year has seen some of the most struggles, especially for small businesses, in terms of fulfillment ability. More and more people prefer ordering their holiday gifts and booking services online. But there are worker shortages and limited supply runs. This season there is a higher demand than there are supplies to fill it. 

So, focus your efforts on your fulfillment process. Delays are bound to happen, and there is only so much you can do about it. Make sure that you are setting realistic expectations for your company from the beginning. When issues come up that are out of your control, the best course of action is to communicate with your clientele. This will give your customers and clients more confidence in your capabilities.

The Bottom Line

The best way to build relationships with new clients that you connected with over this weekend is by communicating, fulfilling promises effectively, and setting reasonable expectations.

How To Deal With Holiday Hiccups

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Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

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How To Create A Hybrid Trade Show Booth

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Trade shows are back in full swing! However, the past year and a half of event cancelations have resulted in an attendance dip. This drop could be due to anxiety over health and safety procedures or just because they do not want to make the trip to an expo show anymore.

Whatever the reason, it is going to take a lot to get your prospective clients engaged during this year’s trade shows. Just because in person attendance might be down, that does not mean you are limited. One of the best ways to get your clients engaged and interested is to create a hybrid trade show booth!

Creating Hybrid Trade Show Booths

A hybrid booth is when you feature engagement opportunities in person at your trade show as well as online! The key to setting up a successful hybrid booth is to strike a good balance between in-person and virtual experiences.

Get Organized

Your first step to creating a hybrid booth is to get your information in order. Make sure you have an organized and easy-to-use online catalog of services and products you offer. This will be a helpful and easy-to-reference resource for your potential customers and clients to reference.

Creating Engagement

Once you get your information organized, then you can begin developing your engagement opportunities. Have short informational videos available online that are also able to stream on monitors at the event. Live stream from your booth. Host a short webinar for your product or service for your in-person visitors and stream it on your social media accounts.

Get creative with your hybrid events and find the right ones that fit for your business!

For more tips like this to make sure you stand out at your next trade show, check out this blog every Monday.

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Top 3 Small Business Saturday Promotion Ideas

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Black Friday, Small Business Saturday, and Cyber Monday are all just around the corner. Take advantage of the increase in shoppers by promoting a seasonal deal!

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Create Your Marketing Plan for the Holiday Season

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This whole month, we are going over our best tips and tricks to help your small business make the most of this holiday season.

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Warm Fall Items to Market Your Brand

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When thinking of what to brand yourself on, always remember these two key points.

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Stay Cozy With These Fall Products

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Take the changing of the seasons into account when choosing which products would be best to brand yourself this autumn.

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Raster Images vs. Vector Images

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What is the difference between RASTER images and VECTOR images? There are a few key differences that you should know.

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Pumpkin Giveaways: Just In Time For Halloween

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Make your booth stand out at your next trade show by featuring these branded holiday favorites.

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Back To School Essential: Backpacks

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This week, we are featuring two of our favorite backpacks: The OGIO Metro Pack and The Comfort Laptop Backpack.

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2021 Branded Fall Apparel

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Summer is beginning to wind down. And with the weather slowly starting to get cooler, students are going back to school. This change of the seasons brings the perfect time for refreshing your branded materials.

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How To Avoid Product Delays

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With restrictions on working conditions due to health concerns and the worker shortage, it is extremely hard to get orders out in a rush anymore.

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How To Incorporate Social Media Into Your Trade Show

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One way to enhance your trade show game is to incorporate social media into your plan! But, if you’re just starting out or if you’re unfamiliar with how to effectively use social media that can seem overwhelming. That’s why this week, we’re breaking down the best ways to incorporate social media into your trade show from start to finish!

Incorporate Social Media Before The Event

Firstly, you should be consistently utilizing social media before the event. Combining social media ads along with your usual marketing plan will help you to reach a wider audience. And you don’t have to stop at simple awareness ads. Posting about a crazy, cool offer a week or two before will get people interested in you and keep your brand fresh in their heads.

What To Do While You’re There

Next, you should be utilizing social media during the event. Always remember that with social media, consistency is key! Posting and updating live during your trade show keeps people in the know. This will help raise awareness about your booth and giveaways. It will also get your information out there to people who weren’t able to make it.

Have fun with it and engage with your visitors! Have a custom geo-filter on Snapchat, which you can buy for a small area and get people to post on a snap map or local snap story, which everyone can see. A great idea is to make it a contest or game somehow about getting people to take a pic of something with the filter and win a prize!

What To Do After

Then afterward, all ways do follow up! Retarget ads with a limited offer (X% off if you book/buy in the next two weeks, the more you buy, the better the deal is, etc.). That combined with a good performance at the show will get people to stick with you and your brand. Get creative and have fun, and your visitors will remember your booth.

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Make Your Visitors Feel Special!

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To your visitors, trade shows can seem like seas of endless tables and booths. And you are right in the middle of that mix, trying to get their attention. Whether you are a veteran in the tradeshow world or just starting out, the hardest part is always: How do I make my booth stand out and stick in my visitor’s minds?

Make Your Visitors Feel Special

The key to making a lasting impression on your visitors is to make them feel special. Our resident trade show expert, Eric Wenning, has a foolproof method to get people not only invested in your booth but to keep them coming back: VIP Lanyards!

At his booth, Eric often gave out a “VIP Lanyard” to visitors who stopped and talked at his booth. Then at the end of the day, he randomly picked someone who still wore it to feature in a small clip and gave them a prize!

This technique has many different benefits. First of all, it makes your guests feel special and welcomed by your organization with a unique gift and incentive to wear the lanyard all day. Also, it’s free marketing! You will catch the eye of other guests who have not seen your booth. The exclusivity of the badges will make them want to find out where everyone is getting them.

It also will slightly intimidate the competition, since guests go to their booths already wearing your branded merch. Not many other businesses do lanyards like this. So, it’s a great way to set yourself apart from the crowd.

Layer On The Prizes

Once your visitors return to your booth, it’s time to layer on the prizes! This is a perfect opportunity to have some fun with your branded items. Maybe you give your branded pen out to everyone who stops by but only those who come back with their VIP passes can get one of your more special branded items. Or if you really want to stand out, do what Eric did and hand out Amazon gift cards.

Whatever you choose, just make sure you stand out at your next trade show and leave a great first impression!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Attention Grabbing Trade Show Tips

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Attention Grabbing Trade Show Tips

After a year of being out of commission, trade shows are back and better than ever! But a year off has made all of us a little rusty in terms of our trade show tricks. It’s hard enough getting back to regular social functions, let alone selling and pitching yourself and your brand to strangers. Have no fear! The experts at Wenning Branding are here to help with tips and tricks on how to break the ice with potential clients and hold their attention to get them interested in your brand.

Break The Ice in a Creative Way!

The number one tool that you should be sharpening before you get to your trade show is your opener. This is the beginning of the crucial first impression. So, make it memorable!

For example, our leading expert on trade show tactics, Eric Wenning, has a signature opener for new clients. He would hand prospects a pamphlet and say: “Can you throw this out for me?” This funny one-liner caught their attention and made them feel comfortable enough to approach your booth.

Turn Your Brochure Into a Game!

Once you get people to your booth, you obviously want to keep them there. Try living up your materials! For example: turn your brochure into a game! With every booth handing out their own pamphlets, people are loaded up with so much stuff that they don’t even look at all of it. By putting a game on your brochure, people will be interested in your content and others will flock to see the fun booth with the game. It’s a great way to get people to look closely at your content in a memorable way.

Keep your mind on being creative. Get unique with your opening lines and your brochure. Tailor them to your specific company or brand and have fun with it! The more fun you’re having the more fun your potential clients will have. So get creative!

 Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

 

New Trade Show Giveaways!

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Perfect Products For Giveaways!

With Covid-19 restrictions lifting more and more every day, trade shows are coming back in full force! To really set yourself apart from the crowd and make a great first impression with new clients, you’ll need some great merch. That’s why this week we’re featuring these cool and eye-catching, fully customizable giveaway products!

UV Phone Sanitizer with Wireless Charger

Our first featured product is the new UV Phone Sanitizer and Wireless Charger! Perfect for the tumultuous post-covid world, this device’s sanitizing function kills approx. 99% of germs from your smartphone! Its sleek and clean design will charge most remote wireless charging enabled smartphones and its sanitizing modes range from 90 seconds and 5 minutes. (Shorter time for smaller devices).  Keep safe and cool with these unique cases!

To learn more about the UV Phone Sanitizer with Wireless Charger, click HERE!

Metal Stylus Pen Drive USB 2.0

To continue the tech-y start, our second featured product of the week is The Metal Stylus Pen with a USB 2.0! This high tech, elegant metallic finish pen is perfect for your next trade show. This multi-function item combines a ballpoint pen, chip on board USB drive and a rubber stylus for use with their favorite mobile devices. By customizing this unique product, you will impress your recipients and competitors alike with a quality marketing tool. Upgrade your branding game with a dual use product that your clients will get daily use out of!

To learn more about the Metal Stylus Pen Drive USB 2.0, click HERE!

Your Go To Tote Bag

A trade show classic, this tote bag will be great as your next giveaway. This drawstring tote backpack made of 210 denier with doby nylon features a main compartment, front zippered pocket, and a reflector. These bags are great for everything under the sun and can be used both day and night trips as the reflector keeps you visible at night. It’s the ideal backpack for sports, camping, hiking, and walking away from your booth with all of your company’s brochures! 

 To see how you can customize your own Tote Bag, click HERE!

Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Wave Your Flag High at Your Next Trade Show!

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This season, everyone is going to have to dust off their trade show skills…

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Hard Seltzer’s New Best Friend: The Skinny Cooler!

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Summer time is in full swing and nothing says summer like a seltzer! Hard seltzers are one of this season’s biggest trends. With the growing popularity in the skinny drinks, more beverage brands are coming out with their own take on hard seltzer. That’s why this week, we’re introducing hard seltzer’s new best friend: The Maars Stainless Steel Skinny Can Cooler!

Hard Seltzer’s New Best Friend

Stay cool this summer with the all new Maars Stainless Steel Skinny Can Cooler. This cooler is designed to hold the most popular brand name skinny canned beverages. The design is diverse enough to accommodate a wide range of drinks in case hard seltzers are not to your taste. Sparkling water, tea, energy drinks, and more will find a snug home in this cooler. Screw on lid is equipped with a rubber gasket that securely grips and holds your can in place.

Advertise Your Brand And Keep Cool

These uniquely structured cans are the perfect product to market yourself and your company this summer! With so many colors to choose from, your logo will comfortably sit on the body of the cooler. Laser engraved leaving silver imprint on all colored can coolers. The stainless steel can cooler will laser engrave leaving a black oxidized imprint. Not only are these coolers cool looking but they’re cool inside too! Once secured, your drink stays refreshingly chilled sip after sip for up to 12 hours.

Set yourself apart from the crowd at your next trade show and keep your drinks cool this summer with a branded skinny cooler from Wenning Branding. For more information, click HERE!

 Take a look at our website!

https://wenningbranding.com 

Follow us!

Instagram- @wenningbranding

Facebook- @wenningbranding

Check out our other companies!

Wenning Entertainment- https://www.wenningent.com

Videotter – https://videotter.com

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