Raster Images vs. Vector Images
What is the difference between RASTER images and VECTOR images? There are a few key differences that you should know.
Tag Archive for: advertising
Pumpkin Giveaways: Just In Time For Halloween
Make your booth stand out at your next trade show by featuring these branded holiday favorites.
Back To School Essential: Backpacks
This week, we are featuring two of our favorite backpacks: The OGIO Metro Pack and The Comfort Laptop Backpack.
2021 Branded Fall Apparel
Summer is beginning to wind down. And with the weather slowly starting to get cooler, students are going back to school. This change of the seasons brings the perfect time for refreshing your branded materials.
How To Avoid Product Delays
With restrictions on working conditions due to health concerns and the worker shortage, it is extremely hard to get orders out in a rush anymore.
How To Incorporate Social Media Into Your Trade Show
One way to enhance your trade show game is to incorporate social media into your plan! But, if you’re just starting out or if you’re unfamiliar with how to effectively use social media that can seem overwhelming. That’s why this week, we’re breaking down the best ways to incorporate social media into your trade show from start to finish!
Incorporate Social Media Before The Event
Firstly, you should be consistently utilizing social media before the event. Combining social media ads along with your usual marketing plan will help you to reach a wider audience. And you don’t have to stop at simple awareness ads. Posting about a crazy, cool offer a week or two before will get people interested in you and keep your brand fresh in their heads.
What To Do While You’re There
Next, you should be utilizing social media during the event. Always remember that with social media, consistency is key! Posting and updating live during your trade show keeps people in the know. This will help raise awareness about your booth and giveaways. It will also get your information out there to people who weren’t able to make it.
Have fun with it and engage with your visitors! Have a custom geo-filter on Snapchat, which you can buy for a small area and get people to post on a snap map or local snap story, which everyone can see. A great idea is to make it a contest or game somehow about getting people to take a pic of something with the filter and win a prize!
What To Do After
Then afterward, all ways do follow up! Retarget ads with a limited offer (X% off if you book/buy in the next two weeks, the more you buy, the better the deal is, etc.). That combined with a good performance at the show will get people to stick with you and your brand. Get creative and have fun, and your visitors will remember your booth.
Take a look at our website!
https://wenningbranding.com
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Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Make Your Visitors Feel Special!
To your visitors, trade shows can seem like seas of endless tables and booths. And you are right in the middle of that mix, trying to get their attention. Whether you are a veteran in the tradeshow world or just starting out, the hardest part is always: How do I make my booth stand out and stick in my visitor’s minds?
Make Your Visitors Feel Special
The key to making a lasting impression on your visitors is to make them feel special. Our resident trade show expert, Eric Wenning, has a foolproof method to get people not only invested in your booth but to keep them coming back: VIP Lanyards!
At his booth, Eric often gave out a “VIP Lanyard” to visitors who stopped and talked at his booth. Then at the end of the day, he randomly picked someone who still wore it to feature in a small clip and gave them a prize!
This technique has many different benefits. First of all, it makes your guests feel special and welcomed by your organization with a unique gift and incentive to wear the lanyard all day. Also, it’s free marketing! You will catch the eye of other guests who have not seen your booth. The exclusivity of the badges will make them want to find out where everyone is getting them.
It also will slightly intimidate the competition, since guests go to their booths already wearing your branded merch. Not many other businesses do lanyards like this. So, it’s a great way to set yourself apart from the crowd.
Layer On The Prizes
Once your visitors return to your booth, it’s time to layer on the prizes! This is a perfect opportunity to have some fun with your branded items. Maybe you give your branded pen out to everyone who stops by but only those who come back with their VIP passes can get one of your more special branded items. Or if you really want to stand out, do what Eric did and hand out Amazon gift cards.
Whatever you choose, just make sure you stand out at your next trade show and leave a great first impression!
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Attention Grabbing Trade Show Tips
Attention Grabbing Trade Show Tips
After a year of being out of commission, trade shows are back and better than ever! But a year off has made all of us a little rusty in terms of our trade show tricks. It’s hard enough getting back to regular social functions, let alone selling and pitching yourself and your brand to strangers. Have no fear! The experts at Wenning Branding are here to help with tips and tricks on how to break the ice with potential clients and hold their attention to get them interested in your brand.
Break The Ice in a Creative Way!
The number one tool that you should be sharpening before you get to your trade show is your opener. This is the beginning of the crucial first impression. So, make it memorable!
For example, our leading expert on trade show tactics, Eric Wenning, has a signature opener for new clients. He would hand prospects a pamphlet and say: “Can you throw this out for me?” This funny one-liner caught their attention and made them feel comfortable enough to approach your booth.
Turn Your Brochure Into a Game!
Once you get people to your booth, you obviously want to keep them there. Try living up your materials! For example: turn your brochure into a game! With every booth handing out their own pamphlets, people are loaded up with so much stuff that they don’t even look at all of it. By putting a game on your brochure, people will be interested in your content and others will flock to see the fun booth with the game. It’s a great way to get people to look closely at your content in a memorable way.
Keep your mind on being creative. Get unique with your opening lines and your brochure. Tailor them to your specific company or brand and have fun with it! The more fun you’re having the more fun your potential clients will have. So get creative!
Take a look at our website!
https://wenningbranding.com
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Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
New Trade Show Giveaways!
Perfect Products For Giveaways!
With Covid-19 restrictions lifting more and more every day, trade shows are coming back in full force! To really set yourself apart from the crowd and make a great first impression with new clients, you’ll need some great merch. That’s why this week we’re featuring these cool and eye-catching, fully customizable giveaway products!
UV Phone Sanitizer with Wireless Charger
Our first featured product is the new UV Phone Sanitizer and Wireless Charger! Perfect for the tumultuous post-covid world, this device’s sanitizing function kills approx. 99% of germs from your smartphone! Its sleek and clean design will charge most remote wireless charging enabled smartphones and its sanitizing modes range from 90 seconds and 5 minutes. (Shorter time for smaller devices). Keep safe and cool with these unique cases!
To learn more about the UV Phone Sanitizer with Wireless Charger, click HERE!
Metal Stylus Pen Drive USB 2.0
To continue the tech-y start, our second featured product of the week is The Metal Stylus Pen with a USB 2.0! This high tech, elegant metallic finish pen is perfect for your next trade show. This multi-function item combines a ballpoint pen, chip on board USB drive and a rubber stylus for use with their favorite mobile devices. By customizing this unique product, you will impress your recipients and competitors alike with a quality marketing tool. Upgrade your branding game with a dual use product that your clients will get daily use out of!
To learn more about the Metal Stylus Pen Drive USB 2.0, click HERE!
Your Go To Tote Bag
A trade show classic, this tote bag will be great as your next giveaway. This drawstring tote backpack made of 210 denier with doby nylon features a main compartment, front zippered pocket, and a reflector. These bags are great for everything under the sun and can be used both day and night trips as the reflector keeps you visible at night. It’s the ideal backpack for sports, camping, hiking, and walking away from your booth with all of your company’s brochures!
To see how you can customize your own Tote Bag, click HERE!
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Wave Your Flag High at Your Next Trade Show!
This season, everyone is going to have to dust off their trade show skills…
Hard Seltzer’s New Best Friend: The Skinny Cooler!
Summer time is in full swing and nothing says summer like a seltzer! Hard seltzers are one of this season’s biggest trends. With the growing popularity in the skinny drinks, more beverage brands are coming out with their own take on hard seltzer. That’s why this week, we’re introducing hard seltzer’s new best friend: The Maars Stainless Steel Skinny Can Cooler!
Hard Seltzer’s New Best Friend
Stay cool this summer with the all new Maars Stainless Steel Skinny Can Cooler. This cooler is designed to hold the most popular brand name skinny canned beverages. The design is diverse enough to accommodate a wide range of drinks in case hard seltzers are not to your taste. Sparkling water, tea, energy drinks, and more will find a snug home in this cooler. Screw on lid is equipped with a rubber gasket that securely grips and holds your can in place.
Advertise Your Brand And Keep Cool
These uniquely structured cans are the perfect product to market yourself and your company this summer! With so many colors to choose from, your logo will comfortably sit on the body of the cooler. Laser engraved leaving silver imprint on all colored can coolers. The stainless steel can cooler will laser engrave leaving a black oxidized imprint. Not only are these coolers cool looking but they’re cool inside too! Once secured, your drink stays refreshingly chilled sip after sip for up to 12 hours.
Set yourself apart from the crowd at your next trade show and keep your drinks cool this summer with a branded skinny cooler from Wenning Branding. For more information, click HERE!
Take a look at our website!
https://wenningbranding.com
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Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Videotter – https://videotter.com
Celebrate Christmas In July
Christmas In July!
Because of the Covid-19 pandemic, a lot of treasured traditions had to be canceled or postponed. From weddings to graduations, your employees and clients have not had the chance to celebrate anything for nearly a year. So, with not a lot of holidays coming up to choose from, how do you boost your employee morale? By creating a celebration of course! That’s why this week at Wenning Branding, we are celebrating Christmas in July!
Custom Designed Metal Christmas Ornaments
Set yourself apart from all of the other company picnics with a fun theme! Christmas in July is a versatile classic. Now that many people are vaccinated, you can have as much fun with the theme as you want with a Secret Santa and free giveaways to your employees. A great give away option are these sleek Custom Designed Metal Ornaments! Completely customizable, these ornaments emboss your logo and company name in metal to give it a modern and clean finish.
Brandable 3 Piece Christmas Ornament Bundle
If you are more into the classic Christmas experience, this Branded Three Piece Ornament Bundle is perfect for you! These classic baubles can be customized by color, logo and company name. With a shiny finish they are perfect to dress up any Christmas tree. Your employees and even your clients are sure to love them!
If you would rather keep Christmas in December, by all means have a company picnic or baseball game to reinvigorate your employees. But do not wait until mid-December to get your holiday decorations. Add a personal touch to your party favors with these branded ornaments by pre-ordering them for the holidays. Beat the rush winter rush or beat the heat with these branded Christmas ornaments!
Take a look at our website!
https://wenningbranding.com
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Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.co
New Customizable Water Bottles!
Tailor Your Branding To Your Business
When creating marketing and branding plans for your business, you have to tailor your advertising to your specific company and audience. For example, if you’re a gym, odds are that a branded coaster probably won’t be the best investment to grow your business. Always consider what your consumer would use often and how it fits in with your brand. That’s why this week we are introducing these uniquely designed iconic sport water bottles by Elemental.
Water Bottles in The Gym
Gyms are the perfect place to feature these new branded water bottles! Encourage healthy habits with your patrons and market yourself at the same time. With a variety of colors and patterns, customizing these water bottles is a breeze. This water bottle can feature your business name or logo in bold and vibrant printing along its body. This will help your brand to make a clear statement.
Water Bottles in Everyday Life
These water bottles are perfect for the gym and everyday life. Your patrons are active people. That is not just exclusive to the gym. They hike and bike and do other outdoor activities that require lots of water. Refresh your workout instantly without interruption with just one hand. The convenient side strap makes it easy to keep hydrated during any activity!
It is essential that you always consider what your consumer would actually benefit from when choosing a branded product. Every time your consumer uses the product you brand your business on is one new impression. The more impressions you are able to get, the more free publicity. So always keep in mind what they will use often and how it fits in with your brand.
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Videotter – https://videotter.com
How To Utilize Video Properly
Are You Utilizing Video Properly?
Is your online marketing plan stuck in static images and text posts? Do you have videos already in your arsenal but aren’t satisfied with how they look? This is a major hurdle to jump if your company doesn’t already have an in house video editor. Figuring out the language of videos and what types of videos work best on which medium is a full time job in and of itself. A more convenient way to reinvigorate your marketing plan with well made videos is to go through our tried and trusted video editing service Videotter!
But why do you even need videos in your marketing plan? Why aren’t static images and texts enough.
Why Utilize Videos Anyways?
Human’s eyes are naturally more attracted to movement. So, biologically, video captures your potential customers eyes better than static images. The more attention grabbing the video, the more engagement your brand gets overall!
“But I Already Have Static Ads, Why Should I Add Videos?”
You might be thinking to yourself that sure, you get it video is important. But is it really THAT much better than regular images? Statistically, video posts are more likely to increase engagement and clicks than static images or text. So unless you want your online engagement to flat line, get with videos!
So, now that you know how video’s will transform your marketing and social media presence, where do you go from here? Editing videos is hard. Trying to make engaging video content takes a lot of skill and time to master. So save yourself your valuable time (and the head ache of teaching yourself new software) and sign up for our video editing service Videotter!
Find out more about how you can transform your online presence at www.videotter.com
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- @wenningbranding
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Videotter – https://videotter.com
Get Sustainable With Your Branding!
How To Get Sustainable in Your Marketing Plan
Sustainability is one of the hottest trends in marketing today. Tons of consumers are becoming more thoughtful about what they buy and use and its impact on the planet. When thinking about what to market yourself or you company with, you want to keep in mind what your potential customers would use again and again.
Reuse is key here. The more your customers are able to use the products you brand yourself on, the better they feel as ethical consumers. Also, the more they uses our product, the more publicity your name or logo gets.
This week’s featured products: Wheat Straw Cups and Mugs!
Wheat Straw Mug
This wheat travel mug, made of sustainable materials is great for hot beverages! Featuring a 50/50 coffee ground and plastic blend, this mug holds 17 ounces and a screw on lid for a secure hold on the go.
Find out more about the Eco-Friendly Wheat Straw Coffee Mug here!
Wheat Straw Cup
This water bottle is made from 100% sustainable and renewable natural wheat straw fiber. Whether you’re drinking your water while traveling, sipping on a hot cup of tea at home, this water bottle is up to the task.
Find out more about the Plastic Wheat Straw Coffee Cup here!
Both of these versatile and sustainable cups are great ways to market yourself and your brand this summer. Single use products are a thing of the past. Bring your marketing plan up to speed with these and other fully customizable sustainable products.
Check them out for yourself!
https://www.wenningpromotional.com/ProductDetails/?productId=552241925&imageId=41806354&tab=Tile&referrerPage=ProductResults&refPgId=522530886&referrerModule=PRDREB
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- Wenning Method
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Wenning Method- https://www.wenningmethod.com/wm-home1
Flag Day: Summer Branding Essentials
Happy Flag Day!
Happy Flag Day! And a very Happy Birthday to Eric Wennning! With so many holidays coming up, celebrate and show your pride for your country with these customizable items and market yourself too! The best products to brand yourself on can sometimes be the simplest. Think about what your customers would use every day. For example, what would you bring on a holiday picnic or a day at the beach? Commemorate the adoption of our national flag in style with these versatile summer branding essentials.
This week’s featured products are: Stars and Stripes Tote and US Sunglasses!
Stars and Stripes Tote
This spacious tote bag made out of durable 600D polyester has a unique patriotic design along its exterior. The front pocket is white so it is a blank canvas to support your unique logo. This is a fantastic product for patriotic holidays such as Flag Day, Independence Day and many more.
US Sunglasses
Show your patriotism with our USA Patriotic (Miami style) Sunglasses. With your name or logo imprinted on the arm of these sunglasses, you’ve got a perfect giveaway for patriotic holidays, summer barbecues, beach days or simply wear them to show your USA pride. These glasses have ultraviolet tinted lenses that offer full UV400 UVA & UVB Protection.
Whether you’re headed to the the beach or tailgating with friends, these practical and fun products will make sure your brand is on everyone’s mind this summer. These items are great for Flag Day or 4th of July sales and will keep your Independence Day and many more.
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- Wenning Method
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Wenning Method- https://www.wenningmethod.com/wm-home1
Summer Beach Essentials
Summer Is Almost Here! How Will You Make Your Brand Stand Out?
When sitting down to consider how you want to market yourself or your brand, it’s good to keep current events in mind. Covid-19 cases are declining more and more every day. All kinds of restrictions on everyday life are being lifted, from mask mandates to capacity limits. With all of this new freedom, most Americans have one thing on their mind: VACATIONS!
Take early advantage of the summer travel boom and market your company with these branded US Flag Beach Towels and Beach Balls. Keep your business on everyone’s mind this summer in a fun and unique way!
There’s nothing more American than a summertime vacation at the beach. Whether you’re on your way to the Outer Banks or Key West this summer, show off your pride, and brand.
US Flag Beach Towels
Made of 100% ring-spun cotton this beach towel features the stars and stripes of the United States flag. Measuring 30″ x 60″, the velvety velour towel has a smooth sheared finish that’ll keep your consumers comfy and cool in the summer heat. Our fiber reactive printing provides vibrant detail and color so you can be sure that your existing logo will show up perfectly. You can choose from screen printed or embroidery options to ensure that your logo stays put.
US Flag Beach Balls
Bounce around new ideas with your
clients with this 16″ USA Beach Ball! The vinyl inflatable beach toy provides a patriotic twist to the classic toy and features alternating red, white and blue panels with white stars on the color panels. It measures 1/2 the circumference when the item is inflated. Great for Fourth of July picnics, pool parties, and many other patriotic events!
These products are a great option for Fourth of July promotions. Just plug in your logo, name, or custom design and you’re done. Now, every time your customers have fun in the sun, your name will be the first thing they see!
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- Wenning Method
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Wenning Method- https://www.wenningmethod.com/wm-home1
Summer Branding Essentials: US Flag Lunch Bags
Happy Memorial Day!
Happy Memorial Day from our family to yours! Summer time means taking advantage of the beautiful weather as much as possible. Office picnics, beach vacations, and little league games are the score for the season. The change of the seasons brings new opportunities to market yourself and your brand. When it comes to which products might be the most effective, a good rule of thumb is to think “usability”. Which is why this week we are featuring these American Flag Lunch Bags!
This Week’s Featured Product: US Flag Lunch Bags
Bring a touch of patriotism to your potential customers’ lunch hour with these American Flag Lunch Bags. Made of Polyester/PEVA/ PE foam, these 6.5″ L x 8.5″ W x 6.75″ H lunch totes are insulated with a gray-colored PEVA liner to keep food fresh all day long. The zipper top lunch bags have a pouch on the front for extra essentials and your amazing imprint.
This item can be silk screened with your specific company logo or message. Make a great first impression when you hand it out at cafes, parks, festivals, trade shows and other promotional opportunities. Every time your customers go to pack their lunch or get snacks for their kid by the pool they’ll think of your brand. These are a great option for Fourth of July and Memorial Day promotions.
At any promotional event potential customers are bombarded with loads of booths and tables all peddling similar promotional items. Set yourself apart from all of the basic branded pens out there with these American Flag Lunch Bags! These lunch bags will provide your organization with a unique, eye catching product that your customers will love.
Take a look at our website!
https://wenningbranding.com
Follow us!
Instagram- @wenningbranding
Facebook- Wenning Method
Check out our other companies!
Wenning Entertainment- https://www.wenningent.com
Wenning Method- https://www.wenningmethod.com/wm-home1
Virtual Event Giveaways
Virtual event giveaways, also known as virtual event swag, have always been relevant to businesses. Today, due to Covid, virtual events play an even bigger role. They help to build the customer-to-brand relationship. Giveaways, gifts, or swag are a fun, exciting part of most events and something that attendees look forward too.
Why have Virtual Event Giveaways
First and foremost, virtual event giveaways boost engagement and amps up the digital event experience. During Covid, it helped make things feel a little more normal and made the event more personal, like an event in person would have. The giveaway also strengthens the relationship between companies and attendees. Lastly, the giveaway extends the life of the event for potentially years. For example, if a company gives away a t-shirt and the attendees wear it for years, then the company is still receiving free advertising. Other giveaways could be gift cards, online classes/memberships, free digital tools, and charitable donations that connect good vibes with the brand.
How to Share Virtual Event Giveaway Items
There are many ways to get your giveaway into the attendees’ hands. The first thing you can do is send participants a gift box upon registration. This guarantees that the attendees receive the giveaway before the event. You could also send the giveaway after the event as a thank you for participating and being a part of the brand’s community. Another great way is through games. Games provide the participants a chance to win a prize. It also allows a fun game to take place during the event.
Benefits of Virtual Events/Giveaways
The world will hopefully be going back to normal soon, but there are still benefits to keeping virtual events. Some of the benefits of virtual events are that they are eco-friendly, they are easy to personalize, and they can take place at any time or date. These benefits will keep virtual events relevant for years to come.
Great giveaways for any event can be subscription boxes. At Wenning Branding we specialize in making fulfillment and subscription boxes for companies. You can use these as a giveaway for events or as a thank you to loyal customers. Reach out to us if you need subscription boxes!
How to Build a Digital Presence
What does digital presence mean? In simple terms, it is to show your business online. Your digital presence matters whenever any person searches for your business. It can be the difference of whether you make a sale or not. Without further ado, here are some of the top ways to help build your companies digital presence.
Create an Online Website
If you don’t already have a website, then stop reading this and make one. Seriously, stop reading this. You need a website if you are to succeed as a business in today’s society. It doesn’t matter what your company does. You could be a gym or a retailer. You need a website to provide potential consumers with information about your company. From experience, if I look up a company and they don’t have a website, I lose a lot of trust in the company. Again, you need a website to succeed.
Start Using Social Media
Behind having a website, this is the second most important way to help build your digital presence. By being involved on social media, you can interact with your customers and expand your reach. Social media allows your company to increase its authority. You can constantly provide your audience with relevant content. Some of the best social media websites to get involved with are Facebook, Twitter, LinkedIn, Instagram, TikTok, Reddit, and Pinterest. These are the most popular and will help your company grow.
Participate on Online Question-Answer Sites
Websites like Quora, Stack Exchange, and Yahoo Answers are some of the most popular question-answer websites. These are great ways to interact with consumers and get your voice out there. It also provides credibility to your company. If you can help consumers answer questions, they will be more likely to use your company.
Start Advertising Digitally
Digital advertising is a new movement in society. Every social media company now sells advertisements that can target specific audiences. You can’t control who TV advertisements and billboards ads reach, which puts your company at a disadvantage. Social media advertisements can also reach so many more people due to how many people use these platforms. Some of the best social media advertisement platforms are Facebook ads, Instagram ads, and Twitter ads. Other digital media websites that are insanely popular are Google ads and Bing ads.
In conclusion, your digital presence is more important today than ever before. I only began to touch the surface on ways to build your digital presence. There are many other ways, but I believe these are the most important ways to consider. Here at Wenning Branding, we help companies build their digital presence. If you need professional advice, please don’t hesitate to reach out!
